Residence Austin, Texas, U.S. Name Joelle Maryn | Nationality American | |
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Occupation CEO of Cattiva Cosmetics, model, television personality | ||
Inside The Makeup Show with CATTIVA Cosmetics
Joelle Maryn is a former television personality for ABC and model. She is the founder and CEO of Cattiva Cosmetics.
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Modeling and television career
Maryn began her modeling career at a casting call in New York City having been encouraged by her husband to try out. During her career she worked for several national campaigns, became a face of Jergens, and was featured on a billboard in Times Square for the WWE debut season of Tough Enough. In 1997 she became a co-host for Trend TV, a television show that aired on ABC-5 in the Southeast Asia region. In 2000 she became a cover model for romance novels published by Zebra Bouquet and Kensington Books, including the books Moon Hunter by Deanne Mascle, Wild Irish Rogue by Suzanne Barrett, and Something So Right by Jane Kidder. She also appeared as the character Susan in the 2001 film They Only Come Out at Night. After her career as a model she began working as a make-up artist in New York and Los Angeles. In 2011 Joelle Maryn was crowned Mrs. Austin America.
Cattiva Cosmetics
Maryn founded Cattiva Cosmetics in 2008 in Austin, Texas after moving from Los Angeles, naming the company for the Italian word cattiva, which means "naughty". The cosmetic products developed by the company are infused with anti-aging minerals. During its first four years, Cattiva products and beauty advice were featured in Beauty Entertainment Magazine, La Mode Dallas, Vanity Fair, Redbook, on VH1, and on CNN. Joelle Maryn herself has also appeared on several television networks to discuss make-up application and trends, including NBC and YNN. In 2011 she was a presenter at the Austin Fashion Awards as CEO of the company. In a 2012 interview Maryn said of her inspiration to start Cattiva as, "When I was a makeup artist, I had a tool kit of every different brand and color. I thought, ‘Why can’t there be one line that includes everything people usually wear in the real world?'" That year Maryn's company began designing make-up appliances in addition to make-up itself, starting with mineral cosmetic friendly application brushes, which Maryn stated were designed to bring a couture feel to everyday make-up application brushes.