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Joel Cadbury

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Nationality  British
Name  Joel Cadbury
Education  Heatherdown School
Children  2 daughters, 1 son
Parents  Peter Cadbury
Joel Cadbury smiling with his wife Divia at the Bel & The Dragon in Cookham
Born  28 July 1971 (age 52) London, England (1971-07-28)
Spouse(s)  Divia Lalvani, married 2006
Similar People  Peter Cadbury, John Cadbury, George Cadbury

Joel Cadbury (born 28 July 1971) is an English entrepreneur and philanthropist.


The Chocolate Factory

Unkle - Ever Rest feat. Joel Cadbury

Early life

Joel Cadbury wearing white long sleeves, a blue necktie, and black pants

Joel Cadbury was born on 28 July 1971. He is the son of directors Peter Cadbury (Westward Television & Keith Prowse Ltd) and Jennifer d'Abo (Ryman, Moyses Stevens).


Joel Cadbury wearing a blue coat, white long sleeves, and bow tie while Divia Lalvani smiling and wearing brown dress

Longshot was founded in 1994 by Joel with his lifelong friend Ollie Vigors, and partner Alex Langlands-Pearse. Set-up initially to purchase The Goat in Boots, Longshot expanded rapidly in the years following formation.

Joel Cadbury wearing a black coat, white long sleeves, and necktie while Divia Lalvani smiling and wearing a cream dress

Joel launched in 1994 The Kings Club (a private members club with 1200 members and a bridge club by day) with world bridge champion Andrew Robson.

The same year he launched Vingt-Quatre, London's first 24-hour restaurant.

Joel in 1999 in London founded two gastropubs: The Admiral Codrington and The Salisbury Tavern.

In 2007 Joel sold his interest in The Third Space for £22 million in a management buy out.

Joel Cadbury smiling and wearing a black coat, white long sleeves, and necktie while Divia Lalvani wearing a violet dress

In 2013, he acquired the European license of KidZania with Ollie Vigors through their Longshot company, in partnership with British Airways. Located at Westfield London, it cost £20  million to build and is scheduled to open in 2015.


He became a trustee of a major charitable foundation for social entrepreneurs in India, UnLtd India.

Joel Cadbury smiling with Divia Lalvani while holding a glass of wine

He is the founder of a swimathon for Action on Addiction, the Jennifer d'Abo Memorial Scholarship for British female entrepreneurs, with fellow trustees Dame Vivien Duffield and Lord Stevenson, The Invitational Golf Tournament at Woburn with Rupert Hambro and the St Paul's Knightsbridge Foundation with Alexander Armstrong & Sahar Hashemi.

Joel is also patron of Maths Action, a non-profit organisation, which aims to improve maths performance in Britain with Shirley Conran, OBE.


In 2006 Cadbury married businesswoman Divia Lalvani in Thailand. Cadbury and Lalvani have three children together.


Joel Cadbury Wikipedia