JoAnne Lorenzana

Biography

Lorenzana was discovered by Filipino composer-singer-manager Nonong 'Dero' Pedero in 1984 and soon took the young singer under his management, employing her talent for commercial jingles. Prior to Lorenzana's formal foray into local Philippine entertainment, she front-acted for international acts held locally, such as Gloria Estefan and the Miami Sound Machine, Menudo (the former group of Ricky Martin) and the British jazz ensemble, Shakatak. The following year, she was launched in a show billed as: JoAnne: Her First Time to announce the entry of the pop artist into the music industry.

Lorenzana joined Pepsi's New Generation Artists that featured 12 popular, new, up-and-coming singers. She also was contracted as a signature model of CINDERELLA's Seventeen For Gals among its 17 young models. In the succeeding years, as a singer-model, Lorenzana was contracted to promote a variety of products from jeans like Levi's, hair care products (e.g. Swallow Cosmetics), appliance lines (such as SONY and Hanabishi), and various new fashion signature brands (e.g. Cinderella, as mentioned).

In the course of her early years, Lorenzana also represented the Philippines in a couple of song festivals namely the Fifth Asean Song Festival held in Singapore and the 1st ASIA Song Festival, held in Japan and aired on NHK channel. Moreover, she sang the nationalistic song Bayan Ko which she revived in 1987 for PLDT and won for her the 'Best Revival Recording' for AWIT AWARDS (The Philippines' version of The Grammy's), the song she also performed back in 1992, during the inauguration of Pres. Fidel V. Ramos as the 12th President of the Republic of the Philippines.

Lorenzana has five albums to her credit, the latest of which is Between Seasons an album recorded and mixed in the U.S., released under the NeoMONDE Productions label (c2009) and distributed in the Philippines under Universal Records Philippines Inc.. Almost the entire 2010, JoAnne was in Manila to promote her new album and toured most of the Northern part of the country promoting a couple of singles namely, "Beautiful" and "Technicolor", penned by Andrei Dionisio. The tour was capped by a retrospective concert at the Dusit Thani Hotel Manila.

Incidentally, also in 2009, JoAnne sang with her American-born first cousin, Craig Abaya, on "When Change Comes" from his alternative rock release "The Fine Art of Politics (ARTifice music)."

Recent Ventures

5 years after the Manila Release of her album Between Seasons, JoAnne began exploring the San Francisco Bay Area Music Scene which led to a show at the California Jazz Conservatory better known as the JAZZSCHOOL. Her first Bay Area One-Woman show since 2002 [she had a Solo Concert at the ballroom of The Clarion Hotel (now The ALOFT San Francisco Airport hotel - a brand of the W Hotels )] billed as "ORIGINS: JoAnne Lorenzana", the concert showcased Lorenzana's jazz roots and her subsequent musical influences during her pre-entertainment years.

Upcoming

A new album is in the works. The first single off the EP, "New Year's Day" was released in December 2016 made available on CD Baby and iTunes Store -- JoAnne's Website Music Store: www.joannelorenzana.com/music/