S2 JLL Frequent-flyer program Jet Privilege Company slogan Emotionally Yours Headquarters Mumbai Founded 1991 Fleet size 8 (February 2017) | JLL LITE JET Destinations 22 (February 2017) Customer service 1800 22 5522 Founder Subrata Roy Ceased operations March 25, 2012 Parent organization Jet Airways | |
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JetLite was a low-cost subsidiary of Jet Airways. It was formerly known as Air Sahara until the buyout by Jet Airways which rebranded the airline as JetLite.
Contents
Jetlite flight live flying
History
The airline was established on 20 September 1991 and began operations on 3 December 1993 with two Boeing 737-200 aircraft as Sahara Airlines, as part of the major Sahara India Pariwar business conglomerate. Initially services were primarily concentrated in the northern sectors of India, keeping Delhi as its base, and then operations were extended to cover all the country. Sahara Airlines was rebranded as Air Sahara on 2 October 2000, although Sahara Airlines remains the carrier's registered name. On 22 March 2004 it became an international carrier with the start of flights from Chennai to Colombo, later expanding to London, Singapore, Maldives and Kathmandu. It had also planned to become the first private Indian carrier to serve China with flights to Guangzhou from winter 2006, however this did not materialize. The uncertainty over the airline's fate caused its share of the domestic Indian air transport market go down from approximately 11% in January 2006 to a reported 8.5% in April 2007.
Buyout by Jet Airways
Jet Airways announced its first takeover attempt on 19 January 2006, offering US$500 million (₹20 billion) in cash for the airline. Market reaction to the deal was mixed, with many analysts suggesting that Jet Airways was paying too much for Air Sahara. The Indian Civil Aviation Ministry gave approval in-principle, but the deal was eventually called off over disagreements over price and the appointment of Jet chairman Naresh Goyal to the Air Sahara board. Following the failure of the deal, the companies filed lawsuits seeking damages from each other
A second, eventually successful attempt was made on 12 April 2007 with Jet Airways agreeing to pay ₹14.50 billion ($340 million). The deal gave Jet a combined domestic market share of about 32%.
On 16 April Jet Airways announced that Air Sahara will be renamed as Jetlite. The takeover was officially completed on 20 April, when Jet Airways paid ₹4 billion.
Rebranding to JetKonnect
Jetlite was merged with Jet Airways' inhouse low cost brand JetKonnect on 25 March 2012 as a move towards operating under one brand. On 1 December 2014 JetKonnect was integrated into Jet Airways ending its own operations, and now flies for them under code share, using its own Air Operators Certificate and flight code S2 till merger of the two companies is completed after approval. The aircraft fleet is also progressively being repainted in Jet Airways livery.
Business Trends
The key trends for Jet Lite (India) Limited ('Jet Lite') over recent years are shown below (as at year ending 31 March):
Fleet
JetLite operated the following aircraft until the merger with Jetkonnect:
In-flight services
JetLite had a buy on board service called JetCafé, offering food for purchase in Economy, while free meals were offered in Business class.