Jeremy Fall

Early life

Fall, a French American, spoke French as his first language. At age 16, Fall held an internship promoting a Los Angeles nightclub, during which he met with Mark Zuckerberg to discuss the use of Facebook in its promotion. He began producing all-ages events, eventually leading up to his formation of Los Angeles artist management and event production company Mad City Entertainment. On the side, he also arranged events such as fashion shows, corporate events, and birthday parties. At age 18, while attending college, he founded Cliché Magazine. He states that he had no prior magazine or media experience, and that his extensive use of MySpace and Facebook for event planning helped serve as inspiration for launching a digital magazine.

Hospitality

In January 2016, Fall opened late-night breakfast and cocktail establishment Nighthawk: Breakfast Bar in Venice, California, with chef Greg Schroeppel (formerly of Spago).[30][31][32] In an ABC News Eye on L.A. feature, he states that it "bridges the gap between a bar and a restaurant". Of his inspiration for the concept, he cites "a melting pot of different cultures and flavor inspirations from all around the world, and mixed in with nostalgic elements of American diners that I grew up going to." Nighthawk has received particular note for its lineup of original cocktails, including alcoholic cereal milk. It is included on Eater.com's list of "Hottest Bars from Coast to Coast" in North America. The establishment moved to a new location on Washington Boulevard in Venice as of August 2016. Additionally, a daytime takeout version with no alcohol, titled Nighthawk: AM, is planned for a location in Westlake, in collaboration with the non-profit Heart of Los Angeles, an organization which provides free academic, athletic, and art programs to youth in need. Alumni of the program will be employed at the restaurant. Fall states that he hopes to "create a new generation of kids interested in hospitality, and eventually invest in and create an incubator kitchen for them".

Also in August 2016, Fall opened a walk-up burger stand in Chinatown called Easy's Burgers, in collaboration with chef Alvin Cailan of Eggslut. He has also announced the acquisition and renovation of a Highland Park bodega, which he has named Tinfoil Liquor & Grocery and added a "speakeasy" deli section in the back of the store (also with Cailan's collaboration).

In the summer of 2014, after eight years in the Los Angeles nightlife scene, including having worked at Avalon, Fall launched a bar called Genesis in a Hollywood attic. Initially consisting of "mini club" events, the bar later became a standard nightspot with regular hours on August 14 after positive response. Fall cites his passion for hospitality and growing up with a mother in the restaurant industry as motivations for choosing his career path. At the age of 16, he started his first event series, which he held during summers. Amanda Blum of CBS Los Angeles states, "Fall has truly taken nightlife to a new level and created an unpretentious art out of it." Refinery29 has described him as "the driving force behind L.A.'s nightife scene".

On November 21, 2014, Fall also launched a second bar called Golden Box, in the same location as the former Writers Room ), also in Los Angeles. Deemed "Hollywood's Next Hot Nightspot" by BlackBook, this bar takes inspiration from 1980s Manhattan and is designed to represent the actual nightlife of the decade. As with Genesis, there is no cover charge or mixology. In December 2014, he renovated and reopened the Skid Row, Los Angeles dive bar King Eddy Saloon. The establishment, which predates Prohibition, was once frequented by writer Charles Bukowski.

Miscellaneous

After selling Cliché Magazine in September 2011, Fall began working as a fashion designer, creating the line FALL. In an Interview Magazine feature, Fall states, "I want to create this cross-creativity platform and harbor a collective of creatives,"..."We'll design clothes together. We'll design art installations together. We'll plan events together." In conjunction with this brand, he has collaborated with Phoenix, Arizona-based mixed-media visual artist Jonni Cheatwood, who has done hand painting on FALL clothing pieces as well as collaborating on artwork for the FALL lookbook in an effort to "bridge the gap between fine art and fashion". The pair have also collaborated on a series of Woodstock-inspired posters promoting the 2014 Coachella festival, which were featured by Lindsay Lohan on her official website.

Since 2011, Fall has been in the process of developing a digital application known as Caught, said to "give people the ability to visually discover anything happening around the world from their phone or computer, ranging from small intimate parties, to large scale events and award shows. Users will be able to experience all these moments in real-time and re-experience them as memories later on."

Print is Dead campaign

A strong supporter of media's transition from traditional to digital formats, he founded the Print is Dead campaign. Fall states, "I truly believe that there isn’t a future for printed magazines. I’m not addressing books because they have more “life” and can be passed onto further generations. Magazine issues have a short life span and basically lose relevancy the second you’re done flipping the last page." He further elaborates that "I think that print is dead solely because of how much the web and technology have taken over how we consume information...The overhead to run an online publication is close to nothing in comparison to one that is printed. On top of that, publishing online is instant and can travel across the world within a split second and it doesn't destroy thousands of trees. I'm not saying that there aren't any downfalls of the Internet being such an open forum because people abuse the fact that everyone has a voice nowadays; however the way media is consumed and the way technology has shaped itself over the past five years proves my point that it is taking over."

Twitter

On February 1, 2010, Fall began a campaign on the microblogging social network Twitter, titled 100 Days of Twitter, as an "experiment to exercise the full potential of the internet" and demonstrate the power of digital media, in light of disparaging statements made by static press. For 100 days, Fall is releasing exclusive web content to his Twitter followers, in support of the "digital revolution". His Twitter postings have also gained other recognition - ranking in Fashion Indie's top ten list of industry tweets in regards to the Kanye West VMA controversy. Including a screen capture of West's apology, Fall declared, "interrupting an award show a second time is sinking to a new low, however I think Kanye should concentrate more on speaking his apology in full english sentences".