Years active 1998 - present Name Jeetendr Sehdev | Website Jeetendr.com | |
Born April 19, 1978 (age 45) ( 1978-04-19 ) Bristol, England Residence Los Angeles, California, USA Education Harvard University (MBA)
Oxford University (Masters Degree)
Bristol University (BSc) Occupation Celebrity Branding Authority
Professor of Marketing
Marketing Executive Books Superstar: The Art and Science of Celebrity Branding Profiles | ||
Jeetendr sehdev on bill cosby what took so long
Jeetendr Sehdev is a British-American professor, media personality and lifestyle branding expert. He is best known for his commentary on celebrities that have included Justin Bieber, Bill Cosby, Jennifer Lopez, and Jay-Z. Sehdev is currently a professor at USC Annenberg School for Communication and Journalism and has spoken on celebrity branding in media outlets such as The New York Times, USA Today, The Today Show, and Access Hollywood. In 2013, Forbes named him one of the real Mad Men of L.A.
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Jeetendr sehdev on the power of an oscar
Early life and education
Sehdev was born in England and attended an all-boys independent school. He attributes daydreaming to survive Saturday school as the reason behind his creativity. Sehdev attended Bristol University where he earned a BSc in Pharmacology. He went on to attend Oxford University, obtaining a Master's degree in Modern History. After graduating from Oxford, Sehdev worked in both investment banking and management consulting prior to attending Harvard University where he earned his MBA in 2004.
Career
After graduating from Harvard, Sehdev began working for the largest advertising agency in the world, Ogilvy & Mather, as a brand strategist. One of his first major interviews was with NBC News where he discussed the two faces of the Albert Einstein brand and its polarizing effect on young scholars. During his time with Ogilvy & Mather, he also appeared in PRWeek who interviewed him on youth culture for a feature in its publication in 2004. Sehdev provided commentary on various college student markets, emphasizing the difference in marketing to incoming students and outgoing students. Sehdev also worked for TBWAChiatDay and Belkin during his career.
Sehdev is a professor at USC where he teaches marketing. His time at the university includes leading studies related to celebrity influence and popular culture. His research has included measuring the popularity of the NFL among millennials, as well as comparing the influence of celebrities in Hollywood to the influence of YouTube personalities. Of that study, he stated that YouTube personalities have a more 'authentic' feel leading to their greater influence among teenagers.
Some of his commentary has been controversial including his thoughts on the trustworthiness (or lack thereof) of Jay-Z as a brand among hip-hop fans, as well as the demise of Bill Cosby's brand after the sexual assault allegations against him. Sehdev has also published a study on the improvement of audience reactions to actors and actresses after winning at the Academy Awards, in comparison to winning at the Cannes Film Festival, the effects of Academy Awards on film company revenues, the effect of celebrities in the United Nations Goodwill Ambassador program, and the lack of importance of the Emmy awards to television viewers. In 2014 he released a study analyzing the fashion influence of Duchess Kate Middleton and Michelle Obama. Sehdev has provided additional commentary regarding Justin Bieber, Jennifer Lopez, Lauren Pope, and Bruno Mars.
Writing and commentary
Sehdev is a contributor to publications including magazines like Forbes, Adweek, and Fast Company as well as newspapers like The Guardian. He has also been quoted on current event subjects regarding celebrity culture. His television appearances have included those on The Today Show, Access Hollywood, The Insider, CNN, CBS, Bloomberg News, Al Jazeera, and Fox.