Cause of death Heart attack Occupation Entrepreneur | Ethnicity White Role Entrepreneur Nationality American Name Jay Sarno | |
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Born July 2, 1922 ( 1922-07-02 ) St. Joseph, Missouri, U.S. Died July 21, 1984, Las Vegas-Paradise, NV Metropolitan Statistical Area | ||
Organizations founded Mandalay Resort Group Alma mater University of Missouri | ||
Grandissimo: The First Emperor of Las Vegas trailer
Jay Sarno (July 2, 1922 – July 21, 1984) was an American developer, hotelier and casino owner. He developed and owned the Atlanta Cabana Motel in Atlanta, Georgia as well as several motels in California and Texas. He was the founder of the Caesars Palace hotel and the Circus Circus in Las Vegas, Nevada.
Contents
- Grandissimo The First Emperor of Las Vegas trailer
- Early life
- Career
- Personal life
- Death and legacy
- Filmography
- References
Early life
Sarno was born in 1922 in St. Joseph, Missouri. His parents were Polish Jewish immigrants. His father was a cabinet maker, his mother a homemaker.
Sarno graduated from the University of Missouri, with a degree in business. While in college, he met Stanley Mallin, who would become his lifelong friend and business partner. During World War II, he joined the United States Army and served in the Pacific theatre alongside Mallin.
Career
With Stanley Mallin, Sarno became a tile contractor in Miami, Florida. They subsequently built subsidized housing in Atlanta, Georgia. In 1958, after they had met Jimmy Hoffa and Allen Dorfman, they built the Atlanta Cabana Motel in Atlanta with a loan from the Central States Pension Fund. They went on to built Cabanas in Palo Alto, California and another motel in Dallas, Texas.
Sarno developed the Caesars Palace Hotel in Las Vegas, Nevada. It was inaugurated on August 5, 1966.
Sarno later developed the Circus Circus. The attraction featured a circus tent with daily acts, and Sarno would dress up as a ringmaster and attend to families and children personally. Sarno subsequently leased it to Bill Pennington and Bill Bennett, a Del Webb executive, and they purchased it in 1983.
Sarno planned to develop the "Grandissimo", a new hotel and casino with 6,000 rooms. However, the project was shelved when Sarno died.
Personal life
Sarno married Joyce Sarno Keys; they later divorced. They had four children: Jay Sarno Jr, September Sarno, Heidi Sarno Strauss, and Freddie Sarno.
Death and legacy
Sarno died of a heart attack on July 21, 1984, at the age of 62, at the Caesars Palace.
Sarno was elected to the Gaming Hall of Fame in 1989. He received the inaugural Sarno Award for Casino Design from the Global Gaming Expo in 2003.