Status Inactive Location(s) San Mateo, California Inaugurated 2013 | Venue San Mateo Event Center Country United States | |
Genre Anime, Manga, Japanese popular culture | ||
Japan Expo USA was a three-day anime convention held during August at the San Mateo Event Center in San Mateo, California. The convention is organized by SEFA Entertainment, based in San Francisco, California. It is the American subsidiary of the JTS Group, the organizing group of Japan Expo in Paris, France.
Contents
Programming
The convention typically offers an artists alley, autograph sessions, art show, concerts, dealers room, Japanese cultural demonstrations, masquerades, vendors, video games, and video screenings.
History
Japan Expo has previously expanded to other cities in France as Japan Expo Centre and Japan Expo Sud, and in Belgium as Japan Expo Belgium. The convention prior to the 2013 event had to change its re-entry policy due to fan feedback. Japan Expo USA expected 12,000 to 15,000 people to attend their first event, but these numbers were not reached, as Friday and Sunday attendance was hurt due to the start of the school season. Several dealers left early due to the lack of attendance and some who remained believed they would not make money. Food options outside of the convention center or hotel were limited. Japan Expo used barcode scanning when entering and exiting the convention to prevent badge piracy. The convention used Japan Expo France's setup with most events based around the dealers room, autograph ticketing system, and emphasis on cultural programming. The convention also set-up cosplay changing rooms.
The convention for 2014 moved to the San Mateo Event Center in San Mateo, California, with its format similar to a Japanese festival, or Matsuri, with events occurring both inside and outside convention center buildings. Many staff changes occurred before the 2014 event and the convention used badges with lanyards due to fan feedback. The 2014 South Napa earthquake occurred on Sunday of the convention, but did not affect the event. Attendance was again hurt due to the start of the school season and other anime conventions. Japan Expo USA would go on hiatus in May 2015 as the organizers announced they were unable to meet it's goals for the event.