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Jane Buckingham

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Name  Jane Buckingham

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Jane buckingham trendera what gen y wants from your brand


Jane Buckingham is founder and president of consumer insights firm Trendera, and an expert on marketing to people of different generations. Buckingham's work is based on personal observations and survey data. She has written on subjects including parenting tips in The Modern Girls Guide to Life series, and predictions about the future for businesses in What's Next. Having studied generational trends for over 20 years, Buckingham consults companies and individuals to gain insights and actions around these difficult to understand demographic groups.

Contents

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Interview with author jane buckingham


Early career

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At the age of 16, Jane Buckingham wrote the book Teens Speak Out, a report from teens on their most intimate thoughts, feelings and hopes for the future. The book was featured on programs including "The Oprah Winfrey Show" and "Regis and Kelly."

After working in advertising at BBDO New York, FCB/Leber Katz New York and Houston Effler Boston, she started her own youth-focused trend-forecasting firm, Youth Intelligence, in 1996.

Youth Intelligence

Youth Intelligence is a youth-focused consumer insights company that focuses on "Generations X and Y" (i.e. ages 14–39). While running Youth Intelligence, Buckingham published The Cassandra Report, a trend forecasting study used by CEOs and marketing executives as an informal standard for fashionability. The company worked with clients including Chanel, Fox Broadcasting, MTV, Levis, and Procter & Gamble. Buckingham sold Youth Intelligence to Creative Artists Agency in 2003.

The Modern Girl's Guide to Life book series

Buckingham wrote The Modern Girls Guide to Life (Regan, 2004), The Modern Girl’s Guide to Motherhood (Collins, 2006) and The Modern Girls Guide to Sticky Situations (Collins, 2010).

The Modern Girl's Guide to Life television series

The Modern Girls Guide book series was turned into a television series for the Style Network in 2003. The show was hosted by Buckingham along with Eva LaRue, Claudia Jordan and Jess Zaino. The show ran for 36 episodes.

Trendera

Buckingham left the Intelligence Group in 2009 to start Trendera, an innovative trend forecasting, consulting, research, and multi media company. Using digital technologies and traditional social research, Trendera became an authority in consumer insights with clients such as Target, NBC, ABC, 20th Century Fox, and Gap.

Press, film, and television appearances

Buckingham has been the subject of in-depth profiles in The Los Angeles Times, The Boston Globe, “60 Minutes," and “Good Morning America.” She has appeared on numerous programs including, “The Today Show” and “The Oprah Winfrey Show,” and “The View.” Additionally, Buckingham has been a keynote speaker and panelist at events such as ASME, SIMA, and BlogHer., and L2

Buckingham is currently a contributing editor at Glamour magazine and The Huffington Post and makes regular appearances on “Good Morning America” and “The View.”

References

Jane Buckingham Wikipedia


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