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Books El arte de ganar / The Art of Winning: Como usar el ataque en campanas electorales exitosas / How to Use the Attack in a Successful Electoral Campaign Similar Emilio Monzó, Marcos Peña, Mauricio Macri, María Eugenia Vidal, Federico Sturzenegger | ||
Entrevista a jaime dur n barba
Career
He formed his political consulting firm Informe confidencial (Confidential report) in the late 1970s. He studied sociology under the guidance of Manuel Mora y Araujo. Durán Barba was a member of Juventud Peronista, a Peronist activist group founded in 1957.
From 1998 to 2000 he was Secretary of Public Administration in Ecuador under the presidency of Jamil Mahuad. He has advised Mexican president Felipe Calderón and Ecuadorian politician Álvaro Noboa. Since 2005, he ran successive campaigns for Buenos Aires mayor Mauricio Macri. He published El Arte de Ganar ("The Art of Winning"), a book on the use of attacking strategies for political campaigns, in 2010.
Political views
Durán Barba has expressed pro-choice views regarding the abortion debate. In an interview published by La Nación in November 2014, Durán Barba said, referring to Cambiemos: "We are in favor of freedom; [...] if a woman wants to have an abortion, let her have an abortion".
