Name Jacquelyn Tran | ||
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Jacquelyn Tran is the founder and president of Beauty Encounter, formerly Perfume Bay, an online store featuring a selection of hard-to-find fragrances, cosmetics, skincare, hair care, and beauty accessories. BeautyEncounter.com offers more than 1,000 brands and niche beauty choices, many at a reduced price.
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As the head of the company, Tran has played a pivotal role in its success. She is not only a perfume and cosmetics connoisseur, but also an effective businesswoman who understands the demands of the beauty industry and the Internet. While pursuing her degree in business management from University of California Irvine, she built on her family’s existing wholesale fragrance business, and started the online store, originally named Perfume Bay. The e-tailer soon became the family’s primary focus, and underwent a brand re-launch in early 2008 with a new website and a new name, Beauty Encounter. In 2006, she was recognized for her business prowess when she was included in the top five of Inc. magazine’s “30 Hottest Entrepreneurs Under 30” feature. Later that year, she was named one of OC Metro’s “Hot 25”.
Beauty Encounter is consistently given high ratings by consumer advocate websites for reliability, customer service and product selection. The online retailer was honored with the Platinum Award for BizRate’s Research Circle of Excellence for the second time in 2008, in recognition of superior customer survey results. In 2007, Internet Retailer magazine ranked the online beauty source on its “Top 500 Guide,” and Inc. magazine listed it on its “5,000 Fastest Growing Private Companies in America” list.
Besides running her growing company, Tran has taken an active role in the community. She is a large supporter of the Breast Cancer Network of Strength organization, and a contributing member of Asian Women Entrepreneurs.