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American entrepreneur Jack Penrod is the founder & owner of Nikki Beach WorldWide, a global luxury lifestyle & hospitality brand. Before building Nikki Beach, Penrod was the founder & owner of Penrod's Beach Club in Daytona Beach, Ft. Lauderdale and Miami. Prior to the clubs business, Jack Penrod became the largest McDonald's franchise owner in the State of Florida in the 80's.
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McDonald's
Penrod started his career with the McDonald's Restaurant Corporation in 1969 as a line cook making $0.85 an hour. Penrod eventually became the largest franchise owner of the McDonald's brand Restaurant in the State of Florida with 16 Restaurants.
Wuv's
For six years Penrod created and expanded a chain of hamburger restaurants under the name of Wuv's International, Inc., based in Ft. Lauderdale Florida. The firm filed for chapter 11 in 1981.
Penrod's Beach Club
After the franchise business Jack Penrod turned his attention toward the entertainment, nightlife and hospitality industry. Penrod opened several clubs in Daytona Beach, Ft. Lauderdale and Miami. He made his name in this industry with the Penrod's Beach Club in the Spring Break clubs circles in Fort Lauderdale in Florida - an annual student ritual that attracted up to half a million revelers.
After working hand-in-hand with the city of Miami, In 1985 Jack decided to move his operations to Miami South Beach. Before opening in Miami Beach, Penrod spent the first few years traveling through the United States to promote the opening of Penrod's Beach Club in Miami Beach. Three years later, Penrod's Beach Club opened its doors of a $4 million entertainment complex at One Ocean Drive, Miami, FL.
Nikki Beach
Nikki Beach combines elements of dining, entertainment, music, fashion, film and art.
On December 24, 1997, Jack Penrod initially created Café Nikki, a garden at Penrod's Beach Club in South Beach, that later, turned into Nikki Beach.
It was in 1998, that Jack Penrod decided to expand the beach club concept to the beach with a French style beach club and restaurant.
Nikki Beach is named in tribute to Penrod's daughter, Nicole Penrod, who died in a car accident in Miami in 1997.
Nikki Beach expanded into a luxury lifestyle brand across the world, with locations including Bali, Indonesia; Miami Beach, Florida; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco, among others.
Recognition
April 17, 2012 was named "Jack Penrod Day" by the State of Florida, Miami Dade County Officials, and the City of Miami Beach. This proclamation is as a tribute to Penrod's contributions to improving South Beach, the City of Miami Beach and Miami Dade County.