Available in English Website www.jabong.com Commercial Yes Owner Flipkart Motto Be You | Slogan(s) Be You Alexa rank 471 (July 2016) Customer service 0124 612 8000 Founded 2012 | |
 | ||
Type of site E-commerce
(Online shopping) CEO Ananth Narayanan (Jul 2016–) Founders Lakshmi Potluri, Praveen Sinha, Arun Chandra Mohan Profiles | ||
Teetime in conversation with praveen sinha founder md jabong com
Jabong.com is an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha,Lakshmi Potluri,Arun Chandra Mohan. The portal sells apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. The company's headquarter is in Gurgaon, NCR.
Contents
- Teetime in conversation with praveen sinha founder md jabong com
- History
- Profile
- Business models
- Marketing campaigns
- Partnerships
- Online traffic
- International store
- Awards and recognition
- References
In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 Million. After the acquisition, Ananth Narayanan was declared the new CEO of Jabong.
History
It was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri. All co-founders have left the company.
In March 2013, Jabong was shipping 6000-7000 orders a day. According to The Economist, Jabong clocked gross sales of around US $100–150 mn in 2012. As per the Livemint article, during September 2013 Jabong was shipping 14,000 orders on a daily basis out of which 60% were from small towns.
Jabong was one of the most visited e-commerce sites during the Great Online Shopping Festival 2013.Company representatives claimed that its revenues increased five to six times compared to a usual day.
Profile
Jabong sells shoes, apparel, accessories, home décor and furniture through its website. The e-store at present carries over 1000 brands and over 90,000 products. Other products include jewellery and gold coins.
In January 2014, Jabong partnered with Stylista, a collaborative fashion platform. The collection includes Indian designers like Wendell Rodricks, Priyadarshini Rao and Nishka Lulla.
Business models
Jabong.com follows both an inventory model and a managed marketplace model. In the inventory model, products are sourced from brands and stored in the Jabong warehouse. In the managed marketplace model, Jabong provides marketing, logistics and delivery.
Marketing campaigns
The company has been active on digital media, giving competition to established competitors in a short span of time.
The company launched its first TV campaign in March 2012. Other television campaigns appeared in September 2012 and during 2013 Jabong.
In November 2013 Jabong together with Puma launched the digital fitness campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh.
In a bid to position itself as an online fashion destination, Jabong has partnered with Lakme Fashion Week for next four seasons and with designer Rohit Bal for an exclusive collection.
Jabong.com launched the India Online Fashion Week in 2014. The event was described as a platform for young and aspiring designers, stylists, models and photographers who were mentored by fashion industry experts including celebrity mentor Yami Gautam.
Jabong.com launched a monthly fashion magazine "The Juice" in April, 2014. The magazine covers stories and features around fashion, beauty, people, trends, travel and pop culture.₴₭
Partnerships
In May 2013 Jabong presented a fashion collection based on the Bollywood movie Yeh Jawaani Hai Deewani. Jabong showcased the fashion apparel used in the movie by the movie stars.
In November 2012, Jabong.com and cricket equipment maker SG Cricket presented a range of Virender Sehwag cricket bats — VS319
In July 2013 Jabong associated with Bollywood again through the movie Bhaag Milkha Bhaag and offered a collection inspired by the movie.
In its third association with Bollywood, Jabong presented in December 2013 a collection of products inspired by the movie Dhoom 3, including bags, hats, pendants and rings.
In 2014, Jabong partnered with Humpty Sharma Ki Dulhania
In October 2014, it was reported that Amazon was in the initial talks to acquire Jabong, but no take over deal happened and none of the party confirmed the reasons.
As noted by Business Standard, Jabong added International brands to its catalogue. The brands include Dorothy Perkins, Miss Selfridge and River Island along with the Spanish brand Mango. In November 2013, Jabong entered into a partnership with the brand Jack & Jones, to sell merchandise for the band Above & Beyond.
In 2014, Jabong launched an exclusive collection designed by Rohit Bal.
In May 2014 NBA and Jabong partnered to launch the first official NBA online store in India.
In July, 2016, Jabong was acquired by Myntra, subsidiary of Flipkart for an undisclosed amount.
Online traffic
According to a ComScore report of September 2012, Jabong.com had the second highest amount of traffic on its website, among Indian e-commerce websites, within a few months of its launch. In November 2013, Jabong.com held an Alexa Traffic ranking of 37 in India. Jabong also ranked 10th in Google Zeitgeist India trends making it the 10th most searched term in 2012 in India.
International store
Jabong also has an international online shopping store called Jabongworld.com, which receives its highest amount of traffic from the United States, closely followed by Malaysia and Mauritius and other countries.
Jabongworld.com was later shut down in mid 2016.
Awards and recognition
According to The Brand Trust Report India Study - 2013 by Trust Research Advisory, Jabong ranked among the top 25 trusted Online brands in India.
According to Business-Standard.com, Jabong set to enter 1 billion dollar club in the year 2015.