Puneet Varma (Editor)

J Subculture

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Industry
  
Retail

Area served
  
Worldwide

Founded
  
2006

Headquarters
  
Fukuoka City, Japan

Website
  
j-subculture.com

Products
  
Toys Anime & Manga Stationery Otaku & Japanese popular culture Goods

J-Subculture (ジェイ・サブカルチャー; sometimes referred to as J-Subculture.com) is a Japanese e-commerce shopping site that offers regular online shopping, purchase agency (proxy) services as well as commission-free auction via Yahoo! Auctions Japan, Japan’s largest auction platform. It also operates a wholesale division, specializing in the international distribution of Japanese sweets, stationery, plastic model kits and different toy lines. All the services J-Subculture offers are exclusively oriented towards clients from outside Japan.

Contents

Overview

The company headquarters are based in Fukuoka City, Fukuoka Prefecture, Japan. According to its company profile the business started out as a small, local system management company in 2006, but then turned its focus onto the import/export business with distribution of otaku-/pop-culture and Japanese consumer goods in 2012. Its primary mission it defines in the introduction of Japanese subculture to an international audience and bringing Japan as whole closer to the world. With the expansion and growth of business activities a wholesale department was added in 2014 in order to serve commercial clients in abroad.

Logo & Mascots

As the main shop mascot, J-Subculture has chosen a deformed style of Hatsune Miku, the main character of the singing voice synthesizer of the Vocaloid. Besides the character of Marisa Kirisame, another sub-mascot, the female characters by the names of Ami, Nami and Mami appear alongside Hatsune Miku as shop representatives. The three students, animated characters designed by the company’s in-house artist Honda, come each with characteristics linked to the shop departments.

References

J-Subculture Wikipedia