Harman Patil (Editor)

J Pop Summit

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J-POP SUMMIT, hosted by SUPERFROG Project, a 501(c)(3) non-profit organization, is a Japanese cultural festival held every summer since 2009 in San Francisco, California, United States. By introducing the latest in Japanese music, fashion, film, art, games, tech-innovations, anime, food, as well as niche subcultures, the festival has become a landing platform for new trends from Japan. The festival is also getting attention as an effective opportunity for promotion and entry point into US markets. In 2014, the festival was held in Japantown and enjoyed 120,000 in attendance in two days. In 2015, the festival expanded its area to four different locations in the city; Fort Mason Center, Union Square, NEW PEOPLE Cinema and Castro Theatre and successfully relaunched as an indoor event.

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History

J-POP SUMMIT first took place as an opening ceremony of NEW PEOPLE building at Japan Town in San Francisco in 2009. Since then it became an annual festival to introduce the latest Japanese pop including such contents as Anime, Manga, Game, Fashion, Films, and Music. In recent years, Interactive and Travel have been added to its content diversity to make stronger bonds between IT companies in the two countries and also to revitalize Japanese inbound tourism from the US. The event has provided good opportunities for Japanese companies to expand their business to the U.S. market.

"POP IS OUR TRADITION" is the theme of J-POP SUMMIT.

Guest Artists

Takako Tokiwa, a Japanese actress and Yoshitaka Amano, and a well-known character designer joined the first J-POP SUMMIT in 2009, and since then, prominent guests from varieties of field including artists, actors, movie directors, designers, voice actors, programmers, were invited from Japan every year. One of the popular program is J-POP LIVE and many of Japan’s top sales singers such as Kyary Pamyu Pamyu, Tomomi Itano, May'n, and JAM Project have performed on stage.

Location

J-POP SUMMIT used to be held in Japantown as a free outdoor event until 2014, and it was moved to Fort Mason Center in 2015. When it was in Japantown, the streets were turned into a pedestrian precinct. The number of attendees kept increasing year by year and finally in 2014, it went over the capacity permissible number of people. This is why it went to another level by moving the venue inside and became a ticketed event.

Japan Film Festival of San Francisco

This is the first Japanese Film Festival in Northern California held along with J-POP SUMMIT for about 2 weeks. At this festival, selected Japanese films are screened, moreover, prominent guests are typically invited from Japan to make appearance on stage for US premiers. Originally, “film” was just one of the contents at J-POP SUMMIT, but for the popularity it gained, it became an independent festival in 2013. Tadanobu Asada, a Japanese actor, received the first Japan Film Festival of San Francisco Honorary Award at the opening night event took that was held at Castro Theatre in 2015.

Sake Summit

Sake Summit is a sake tasting event held under J-POP SUMMIT. Major sake manufacturers, distributors, and retailers are gathered at one place to promote Japanese Sake culture. The number of labels available at this event is increasing every year and it reached 52 different sake in 2015.

References

J-Pop Summit Wikipedia