Type Public K.K. Industry Beverage Website Ito En CEO Yosuke Honjo (Jul 2002–) | Traded as TYO: 2593 Products Tea Headquarters Shibuya, Tokyo, Japan Founded 1966 | |
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Motto Shizen ga sukidesu. (自然が好きです。 We love nature.) Founders Masanori Honjo, Hachiro Honjo Profiles | ||
Major firms scrap animal testing ito en shiseido take lead in consideration of eu u s markets
Ito En, Ltd. (株式会社伊藤園, Kabushiki Gaisha Itō En) (TYO: 2593) is a Japanese multinational drinks company specializing in tea production, distribution, and sales. Ito En is the largest green tea distributor in Japan. The Ito En Group includes subsidiaries based in Japan, the United States, and Australia. Its products include unsweetened, bottled green tea and loose leaf tea. Ito En is currently the fourth largest soft drink producer in Japan, after Coca-Cola, Suntory, and Kirin Beverage. Ito En also produces private label drinks for Seven & I Holdings Co. in Japan. In 2006, acquired Tully's Coffee's business in Japan as a subsidiary.
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Ito En (USA) Inc.
ITO EN (USA) INC. established local roots when ITO EN, LTD. purchased Shimoko and Sons, Inc. (S&S) in 1987. As Hawaii’s most popular maker of Saimin noodles and Aloha Maid Tropical Fruit Drinks, the fit was a natural one. The S&S line of products was sold in 2006. ITO EN (USA) INC. offers the Hawaii market access to current seasonal Japan teas and beverages. Affiliate company, ITO EN (North America) INC. markets Asian teas and beverages to the mainland and Hawaii.
The company sells still drinks in Hawaii as Aloha Maid, and is a competitor to local Hawaiian Sun drinks.