Website www.ironsrc.com Number of employees 800 Number of locations 8 | Founded 2009 Headquarters Tel Aviv Type Privately held company | |
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Industry Software Distribution
Software Monetization Founder Tomer Bar-Zeev, Gil Shoham, Omer Kaplan, Arnon Harish, Tamir Camri, Itay Milrad, Eyal Milrad, Roi Milrad, Nethanel Shadmi Key people Tomer Bar-Zeev (CEO, majority shareholder) Subsidiaries Supersonic Ads Ltd., AfterDownload Ltd., StreamRail Ltd., Upopa Games Ltd. | ||
ironSource is a digital content company backed by Carmel Ventures, a Viola Group affiliate. ironSource offers monetization and distribution solutions for app developers, software developers, mobile carriers, and device manufacturers. ironSource is currently valued at more than $1 billion ($105 million in received funding).
Contents
- Tomer bar zeev ironsource at startup grind tel aviv 23 mar 2015
- History
- Products
- Applications
- References
Among others, ironSource was chosen as one of the '20 hottest startups' in 2013 and was listed in the Wall Street Journal "Billion Dollar Startup Club". In September 2015, ironSource was named by the World Economic Forum (WEF) as a Global Growth Company.. ironSource has also been named one of the hottest pre-IPO tech companies by Business Insider, and one of Israel's most innovative companies by Fast Company.
Tomer bar zeev ironsource at startup grind tel aviv 23 mar 2015
History
Founded in 2009 in Tel Aviv, ironSource provides platforms and tools for application developers including analytics, user monetization, conversion, acquisition and optimization for all devices.
In the first quarter of 2013, ironSource acquired Israeli advertising technology and network company AfterDownload Ltd. for $28 million to expand its integrated distribution, installation and value-building tools for software developers, publishers and advertisers. The company also utilizes the C.A.S.T. native platform, kudosKit appreciation platform, which brings mobile application developers distribution and engagement services.
In August 2013, ironSource announced merger talks with fellow Israeli company Babylon, but the deal was called off after Babylon lost high-value contracts with Google and Yahoo due to click fraud.
ironSource opened US offices in San Francisco in August 2013 and opened an office in Beijing, China in May 2014. ironSource established a UK presence in April 2015.
ironSource raised approximately $85M from a group of international investors and acquired the mobile game studio Upopa in the fall of 2014.
In September 2015, ironSource merged SuperSonic into its mobile operation for a price estimated to be $200 million. The new organization, which re-branded itself as ironSource, has over 700 employees with half dedicated to R&D.
In May 2016, ironSource announced the launch of their suite of big data solutions - Atom, debuting with Data Flow Management, a robust data infrastructure solution allowing data-driven businesses to securely transfer billions of daily events to storage in the cloud in near real time.
In July 2016, ironSource announced the acquisition of Sequoia-backed video technology company StreamRail. The 15 person StreamRail team joined ironSource’s Advertiser Solution division, where their proprietary technology for video delivery and monetization will work to enhance ironSource’s existing video advertising platform for brands - ironSource Neon.
Products
InstallCore is an SDK (software development kit) for the creation of web based software installers with an integrated download manager and advertising component. It supports over 100 million software installs per month. According to the company, the platform claims to shorten download time and to ease the install experience but also offer ad supported products before installing the main software. The company helps developers monetize software downloads by advertising and ad supported installs.
ironSource Aura is a smart content recommendation platform enables OEMs and mobile carriers to monetize their devices. The company has already secured deals with over 30 device manufacturers and tier-one carriers around the world, including the likes of HTC and ASUS. Aura is expected to appear on more than 100 million devices worldwide — smartphones that use either Android and Windows can use Aura.
ironSource's Ad Mediation platform is an app monetization solution that lets app developers access, optimize, and manage multiple ad networks with a single SDK integration. ironSource's SSP (supply-side platform) has several network partners including InMobi, Applovin, AdMob, AdColony, Chartboost, and others.
ironSource’s Campaign Manager is a user acquisition solution that lets advertisers create and manage app advertising campaigns. ironSource’s attribution partners include TUNE, Kochava, AppsFlyer, AdX, and adjust.
ironSource also has a 20 person in-house creative studio that builds and designs ads for advertisers.
Applications
In addition to its installation platforms, ironSource distributes software that it develops or owns in bundled packages.
Applications ironSource is associated with include