B-side Point of View Format CD, Digital Download Length 4:12 | Released May 15, 2013 Recorded 2013 | |
Genre Electropop, J-Pop, dubstep | ||
"Invader Invader" (インベーダーインベーダー, Inbēdā inbēdā) is the sixth physical single by Japanese singer Kyary Pamyu Pamyu. It was released on May 15, 2013 in both regular and limited editions. The song "Invader Invader" is used for the G.u. clothing retailer commercials in Japan while the second track, "Point of View", was used for Fuji TV's 2013 afternoon news program "Ageru TV".
Contents
Background and composition
The single "Invader Invader" was first announced on March 31, 2013 as Kyary's 6th physical single. The song is an 80’s-tinged electropop chiptune track written specifically for the commercial by Yasutaka Nakata. The artwork in the single is themed with "otherworldly creatures", with costumes designed by Kumiko Iijima. The limited edition jacket cover features a proud Kyary showing off the "fairy Kyary" on her index finger, while the regular edition jacket cover shows strange creatures with watermelon-patterned hair. The song was also featured as a part of her live concerts during the 100%KPP World Tour.
"Invader Invader" is an electropop song containing dubstep influences. The song last four minutes and twelve seconds.
The song contains the phrase 'osha ret's sekai seifuku', 'osshare' meaning fashionable, 'yossha' a common interjection of encouragement, 'let's sekai seifuku' means 'let's conquer the world' when written but 'seifuku' homonyms can also mean a uniform (clothing) or happiness, giving alternate meanings of 'let's dress the world' or 'let's make the world happy'. The dancing in the music video and the four note 'da da da da' are reminiscent of Japanese video game Space invaders also from the 80's. The syllable 'da' is also on the mask of the four dancers.
Charts and certifications
Chart Positions
Certifications
Music video
The music video for Invader Invader was released on YouTube on May 6, 2013 and coincided with YouTube Music Week. In this music video, Kyary is the leader of a secret society that makes alien contact through a strange dancing ritual. Elements of the summoning are placed on a board, the dancers take a deep bow to the world, but the last missing piece for gaining the alien's love is a piece of shrimp sushi. Convinced, the alien DJ is beamed down from his spacecraft and joins the ritual/party.
The shooting for the music video took place at the end of April in Kawasaki, and reunites Kyary with the director for the music video for Ninja Re Bang Bang, Jun Tamukai, as well as stylist Kumiko Iijima who has been working with her since her debut, paying special attention to every detail.
The dresses were, as is typical of Kyary, tailor made for the shooting. The patchwork dresses were assembled from vintage clothing and the clothes from 'Spank' in Koenji by Kumiko Iijima, who worked through the shooting, bringing her own sewing machine to polish details on the set. Each of the dancers' dress is different, to show originality.
Quotes from Kyary on the music video:
Track listing
All tracks written by Yasutaka Nakata.
Personnel
Credits adapted from liner notes.
Credits for the music video