The internet has become one of the preferred methods of communication for prostitution, as clients and prostitutes are less vulnerable to arrest or assault and for its convenience.
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Rise of Internet usage
Prior to about the year 2000, most off-street prostitution was advertised in the small ads in the printed press or locally on cards in newsagents or shop windows. As direct references to prostitution would not be acceptable, the ads were carefully worded with terms such as large chest for sale. In larger cities, tart cards were placed in phone boxes.
By the year 2000, the internet, and access to it had grown large enough for some in the sex industry to see it as a marketing tool. As use of the internet has grown, so has the use of it by the sex industry.
In 2007 Harriet Harman, then Minister for Women, put pressure on the Newspaper Society not carry sex ads. As a result, the Newspaper Society updated its guidelines for members in 2008 effectively banning sex ads. As the majority of local newspapers are members, this ban added to the swing towards the internet.
Mobile devices such as smartphones have further increased the use of the internet both generally and for prostitution websites.
Listing sites
There has been a rise in the number of escort/prostitution listing websites, that advertise for both independent and agency escorts. Some are free, while others charge to add a listing. Others are free for a basic listing but charge for some additional features.
Forums
Forums were amongst the first sites to be used by escorts. With the rise of other social media, their use has declined.
Personal websites
It has become simple and easy for independent escorts to create a personal website for the purposes of advertising their prostitution services
Reviews
A number of sites have a section where clients can leave reviews for escorts. Some outside the industry regard this as degrading to the escort; however, most involved in the industry do not share this view.
Punternet was originally the foremost review site despite adverse publicity from Harriet Harman and Vera Baird (see below). In recent years, Adultwork has had a larger number of reviews posted.
Warnings and ugly mugs
One feature of some early sites, particularly forums, were sections where warnings about "dodgy punters" (and to a lesser degree, bad escorts) could be posted.
As these warnings were spread over about a dozen sites, keeping up with warnings that may be applicable to an individual was time consuming. In 2006, talks took place in the industry about setting up a centralised warning site with warnings being fed by RSS from the existing sites. It was agreed the newly formed Saafe site would carry the centralised warnings. This went live in January 2007. Unfortunately, the centralised warnings did not work as well as envisaged and was eventually dropped in 2010.
In December 2011, Lynne Featherstone, then Equalities Minister, announced the Home Office provide £108,000 to establish a national online network to collate and distribute information between "Ugly Mugs" schemes. This money was to fund a 12-month pilot scheme run by UK Network of Sex Work Projects (UKNSWP).
On 6 July 2012, the National Ugly Mugs Pilot Scheme was launched. The scheme was a success and continued after the 12-month pilot period.
Social media
Since the rise of social media, escorts and escort agencies have used sites such as Facebook and Twitter to promote their services. Because of its more relaxed guidelines, Twitter is the most popular. With the rise of social media as a means of communication, the use of forums by sex workers and their clients has fallen.
Online payments
The rise of online payment systems have enabled escorts and agencies to take payments for services. When PayPal first started in 2001, escorts were amongst their first customers. PayPal subsequently changed its policies and no longer allowed escorts to use the system.
In 2013, escort agency Passion VIP of Birmingham, England became the first agency to accept the virtual currency Bitcoin.
Punternet
In 2009 Harriet Harman asked then California governor Arnold Schwarzenegger to ban the website as 'Punternet' fuels the demand for prostitution—a vice she said degrades women and puts them at risk. (Although a site for prostitution in the UK, it is run from California.) The website was not closed down and received an increase in traffic from the publicity. The website owners thanked Harman for the increase in business.
In January 2010 at a Westminster Hall debate on Violence against Women, then Solicitor General Vera Baird again called for the site to be taken down.
Bogus escort agencies scam
In 2010, Suffolk Trading standards started Operation Troy, targeting bogus online escort agencies. These agencies promised large earnings in an effort to recruit escorts. A registration fee was charged to those wanting to join, but no work materialised.
In July 2013, six members of the gang running this scam were jailed; the leader, Toni Muldoon, for 7 ½ years. It was estimated the scam netted £5.7m from 14,000 victims.
Adultwork
In February 2014, an unnamed Northern Ireland woman successfully sued the website Adultwork for unauthorised use of intimate photographs of herself. She was awarded £28,000 damages.