Trisha Shetty (Editor)

Instart Logic

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Industry
  
Internet

Headquarters
  
Palo Alto

Website
  
www.instartlogic.com

Founded
  
2010

Instart Logic wwwinstartlogiccomsitesallthemesbig01Themel

Key people
  
Manav Mital, CEO Raghu Venkat, CPO Hariharan Kolam, CTO Rafael Torres, CFO

12 increased conversion with instart logic


Instart Logic is a cloud services company primarily focused on Web site and application speed and performance. The company is headquartered in Palo Alto, California. Instart Logic is a direct competitor to Akamai Technologies.

Contents

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History

The company was founded out of frustration with the slow speed of downloading and updating video games. It can be deployed in as few as fifteen minutes.

In the fall of 2014, the company started a $100 million contract buyout program for Akamai customers.

Acquisitions

In February 2016, Instart Logic acquired Kwicr, a leader in mobile application acceleration for Apple and Android platforms, for an undisclosed amount to strengthen its mobile application delivery and analytics capabilities.

Funding

Instart Logic has received 140 million USD in 5 rounds of funding from 10 investors:

  • Series A: In February 2012 Instart Logic received 9 million USD as first round of funding
  • Series B: In April 2013 Instart Logic received 17 million USD
  • Series C: In May 2014 Instart Logic received 26 million USD
  • Venture: In May 2015, Instart Logic closed a 43 million USD expansion funding led by new investors Four Rivers Group and Hermes Growth Partners, in addition to existing investors including Andreessen Horowitz, Kleiner Perkins Caufield & Byers and Tenaya Capital
  • Series D: In January 2016 Instart Logic received 45 million USD funding from Geodesic Capital, Telstra Ventures, Stanford-StartX Fund, Harris Barton Asset Management and participation from existing investors

    • Some of their other investors are Greylock Partners, Sutter Hill Ventures and Wing Venture Capital.

    Notable clients include TUI Group, Washington Post, One Kings Lane, and Dollar Shave Club.

    Instart Logic has been ranked by Business Insider as No. 1 among the 17 best startups to work for in America

    Technology

    The technology built by Instart Logic claims to resolve emerging application delivery challenges in mobile, multi-device and multi-cloud environments. With a foundation of a traditional content delivery network, the company has built a cloud-client platform that helps deliver websites faster and more securely.

    The Instart Logic service is in between an origin server and end client browsers. It is deployed like a traditional CDN, through DNS changes. The technology of the service analyzes web pages from an origin server and prioritizes which parts of the page (HTML / JavaScript / Images) are broken into small fragments and sent to end devices. The company claims this software-defined application delivery approach improves web page load times.

    References

    Instart Logic Wikipedia
    (Text) CC BY-SA


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