Area served Maghreb Founded 1991 | Headquarters Kairouan | |
 | ||
Type S.A. (Tunisia)
SARL (Algeria) Industry Manufacturing, assembly and distribution of vehicles. Key people Tahar Latrous (CEO)
Jameleddine Latrous (GM) Products Automobiles
Minivans
Pickups
SUVs Number of employees 320 (Tunisia, 2009)
20 (Algeria, 2009) Owners General Motors, Isuzu Motors Ltd. | ||
The Industries Mécaniques Maghrébines S.A. (IMM) are a Tunisian car manufacturer headquartered in the city of Kairouan. The company was founded in 1982 and closed for the first time in 1988; the plant was reopened in 1991. Since then, the manufacturer has formed subsidiaries to distribute its vehicles in Carthage, Tunis and Oued Smar, Algeria.
The company is a joint-venture between the General Motors Company (20 per cent), Isuzu Motors Ltd. (10 per cent) and the locomotive builder General Motors du Tunisie S.A. (70 per cent). The latter provides the staff for the company.
In January 2008, it was announced that the Algerian subsidiary will be converted for the assembly of vehicles. The new IMM plant will assemble up to 25,000 units a year. In Kairouan, the IMM is manufacturing up to 4,000 units a year. The vehicles will be marketed alongside the two local markets in Gibraltar, Morocco, Mauritania and Libya. The IMM is responsible for the supply of the markets of the Maghreb region and the Arab Maghreb Union.
Special attention was given to the vehicles of the IMM in the 2011 Libyan civil war when Gaddafi's henchmen used them to attack their own cities to spread fear and terror.
Currently the IMM is the only Tunisian car manufacturer besides Wallyscar. However, in Algeria SOVAC (VW), Elsecom Motors (Ford) and the RPA (Renault) are serious competitors.