7.4 /10 1 Votes
Language English Media type Print (Hardback) Originally published 24 July 2015 Genre Marketing Country India | 3.7/5 Goodreads Publication date 2015 ISBN 978-1137367099 Publisher Palgrave Macmillan | |||||||||||||||||||||||||||||||||
 | ||||||||||||||||||||||||||||||||||
Similar Lifestyle Brands: A Guide to, Limitless: Leadership that Endu, The Branded Mind: Wh, Sexy Little Numbers, The Big Book of Marketing | ||||||||||||||||||||||||||||||||||
Ndtv profit interviews dheeraj sinha about his book indiareloaded
India Reloaded is a 2015 book that was written by Dheeraj Sinha. It was first published on July 24, 2015 through Palgrave Macmillan and examines India's consumer market.
Contents
Summary
In the book Sinha reviews data from several outlets in order to examine success in the Indian consumer market. He also looks at several myths and contradictions surrounding this market and draws upon his own experiences.
Reception
Brand Equity wrote a mostly favorable review, criticizing Sinha for utilizing "bland business terms" while commending him for the "range and breadth of sources from which Dheeraj draws his data points, and mines them for insight." The Business Standard was mixed, writing "Some parts of the book are a bit tedious, especially when the author discusses political developments in great detail and describes Hindi films to show how popular culture reflects the changed thinking of consumers. But one thing is certain - if you want to understand the Indian mindset and how consumer psychology works, the book provides the on-ground realities and challenges for brands."