Type Privately held company | Founded 2008 | |
Key people Roy Edvard Ellingsen,FounderJohn Evans,CEOStephen Thornton,ChairmanRichard Timmins,FD Products Broadband internet services, mobile phones, mobile phone tariffs, energy, insurance, mobile broadband Website | ||
Incahoot (a portmanteau derived from "in cahoots") is a UK-based group-buying website that negotiates deals on services such as mobile phones, broadband, energy and insurance. Incahoot launched in January 2011.
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Business model
Incahoot uses a large member base as a bargaining tool when negotiating offers with companies. It currently negotiates best value deals on mobile phones, home broadband, telephony, energy and insurance, as part of its mission to close the estimated 35% gap between prices offered to consumers and those negotiated by big businesses. Companies signed with Incahoot include Three, Plusnet, nPower and First:Utility.
Incahoot differentiates itself from other group buying sites by providing ‘essential’ items and services that most people have to buy regularly.
History
The company was founded in 2008 by Norwegian-born software expert and COO Roy Edvard Ellingsen, taking his inspiration from Ownersbuy in Norway. Negotiations are led by UK CEO, John Evans, who joined the company in 2009.