Branding Inanda 88.4 Frequency 88.4 MHz FM Format Community | Slogan "Today's Best Radio" First air date March 2009 | |
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Broadcast area KwaZulu-Natal, South Africa) | ||
Inanda 88.4 is a community South African radio station situated in Inanda, KwaZulu-Natal, broadcasting in English and Zulu, with a footprint that covers most of the KwaZulu Natal, province (South Africa)and boasts an audience of more than 102 000 (as at November 2010), a significant number for a KZN radio station. The station's targets are as follows: Primary Target Market: Although a family broadcaster, the primary market is “The Productive Adult@ 18-50 year old Durbanite. Aspirant, Politically conscious and development oriented (18-35 Aspirant, Young Black and Driven) Secondary Market: 4-17 Old Youth.
Contents
Inanda Community Radio is a 24 hour; eThekwini Municipality based community radio which is an integral part of the INK (Inanda, Ntuzuma, Kwa-Mashu) urban renewal program by providing link to the grass roots level of the community. Inanda Community Radio is not only a tool for providing for information dissemination but catalyst for change. The footprint covers the greater eThekwini Municipality and the outskirts of Pietermaritzburg, Inchanga in the west, Tongaat North, Stanger, Ugu District south coast up to Port Shepstone, In Northern KZN Mtubatuba, Hluhluwe, Mpangeni, Richards Bay, Nkandla are covered.
The station is an aspirational best community radio in the greater eThekwini region and offers through our various programmes, a link in the emerging black politically and socially aware middle class. (“The black middle class, “defined in South Africa as people who earn at least R154 000 per annum, is said to have grown by 368 percent between 1998 and 2004 largely due to the government’s black empowerment policies intended to increase black participation in the mainstream economy- Source: Uniliver Institute Study)
The programming constructed around a playlist of the best music today, including that which is from prior years as well as development, interactive and emotive features woven into daily programming.
According to official numbers from the South African Advertising Research Foundation released in 2010, Inanda 88.4 is one of the significant community radio stations in KZN province.
History
Inanda 88.4 fm has been broadcasting since 2003 under special events licenses. In 2006 the station managed to obtain a 4year Sound Broadcasting license. The station went on air on the 27th of March 2009. The format of the station is community development based with specific focus to education and raising community awareness on various developmental initiatives and socio economic matters. The programming format is 60% content and 40% music, with South African music represented across genres of music making up 60% of the playlist.
Playout and transmission
You can listen to the station online.
The analogue terrestrial (FM) transmitter is found on 88.4 MHz in and around Durban. Other parts of the KwaZulu Natal province are covered.