Industry Online advertising Products In-Image advertising Headquarters Ramat Gan | Founder Oren Dror, Amit Halawa Website www.imonomy.com Founded 2012 | |
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Area served Online publishers, advertisers and advertising networks | ||
Imonomy leading product tour
Imonomy is an Israel based advertising agency that develops semantic-based technologies and products for publishers and advertisers. The company originally used software to analyze text on the websites and matches copyright-free images from its database and inserts them with in-image ads alongside content. imonomy's business model changed to focus on placing ads on images on publishers' websites using semantic analysis software.
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Imonomy product tour
History
Imonomy was founded in 2012 by Oren Dror and Amit Halawa in Ramat Gan, Israel. The co-founders previously worked at Yedda, a community-driven Q&A service acquired by AOL in 2007. After working at Yedda, they realized the need for an automated process to save publisher's resources and time, and help in increasing their web traffic by presenting content with more visually attractive images. They started working on software that scans the text on a webpage, matches the relevant images from its database and displays them on the publisher's page.
Imonomy initially targeted small web publisher, and later opened its API for publishers and advertisers to augment its semantic engine and in-image ad interface. Through its semantic analysis, the software also recommends the best placement of images and illustrations to improve user engagement on a webpage. The company previously worked on a freemium model that shares ad revenue with their publisher customers.
The company received $400K in seed funding to further develop its software products and expand its market from private investors, including Inon Axel, former CEO of Kasamba, Liron Rose, cofounder of AfterDownload, Joshua Levinberg, founder of Gilat Satellite Networks and Tal Shaked, a partner at Iron Source.