Type Online Retail Products Apparel & Home CEO Stefan Pepe (Mar 2013–) Founder Paul Hurley | Industry E-commerce Website ideel.com Founded 2006 | |
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Key people Lisa Kennedy, Saurabh Sharma, Alain Demour, Simon Black, Sarah Liebel, Cecelia Myers Profiles | ||
Ideel
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History and Operations
Founded in 2006, its $77M in revenue in 2010 led Inc. to rank it as the fastest growing company in the United States for 2011. In August 2012, Ideeli moved from Soho to the 45th floor of the New York Times Building. It has raised $70M in venture capital funding.
Ideel's business model is based on acquiring excess or sample merchandise and selling it quickly at very steep discounts to their members. Sales typically last less than 48 hours.
In January 2014, Groupon bought Ideel for $43 million.
References
Ideel Wikipedia(Text) CC BY-SA