Kalpana Kalpana (Editor)

Ideel

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Type
  
Online Retail

Products
  
Apparel & Home

CEO
  
Stefan Pepe (Mar 2013–)

Founder
  
Paul Hurley

Parent organization
  
Groupon

Industry
  
E-commerce

Website
  
ideel.com

Headquarters
  
New York, United States

Founded
  
2006

Ideel httpsuploadwikimediaorgwikipediacommonscc

Key people
  
Lisa Kennedy, Saurabh Sharma, Alain Demour, Simon Black, Sarah Liebel, Cecelia Myers

Profiles

Ideel


Ideel, formerly ideeli, is a flash sale based online retailer based in New York City.

Contents

Greshma pappan mailanchi ideel hd video


History and Operations

Founded in 2006, its $77M in revenue in 2010 led Inc. to rank it as the fastest growing company in the United States for 2011. In August 2012, Ideeli moved from Soho to the 45th floor of the New York Times Building. It has raised $70M in venture capital funding.

Ideel's business model is based on acquiring excess or sample merchandise and selling it quickly at very steep discounts to their members. Sales typically last less than 48 hours.

In January 2014, Groupon bought Ideel for $43 million.

References

Ideel Wikipedia