Launched 17 April 2000 Parent organization Ideal Shopping Direct | Picture format 576i (SDTV) Founded 2000 | |
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Owned by Ideal Shopping Direct Ltd Sister channel(s) Ideal ExtraCreate and CraftCraft Extra Website idealworld.tvcreateandcraft.tv Profiles | ||
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Ideal World is a shopping channel in the UK whose sister shopping channels include Ideal Extra, Create and Craft and Craft Extra. It is owned by Ideal Shopping Direct Limited The channel broadcasts from its studios in Peterborough.
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2015 ideal world bloopers
History
In 2011 the company was delisted from the AIM stock market, when it was taken private by private equity company Inflexion.The company was subsequently sold to Blackstone private equity in 2015.</ref>
Controversy
In May 2013 23 -Ideal World became the subject of a BBC Watchdog investigation after viewer complaints about non-delivery of goods and the allegedly poor quality of some products. Customers also alleged that complaints to Ideal World customer services either went unanswered or were not satisfactory. In response to the investigation, a spokesperson for Ideal World suggested that the incidents highlighted by Watchdog were isolated and attributed the customer service difficulties to a transition between providers. The Watchdog investigation followed claims by the Daily Mirror online that complaints about Ideal World submitted to its blog had "passed the 100 mark".