Ideal Financial Solutions Inc. (OTC Pink: IFSLE) created and markets a proprietary financial software system designed to assist individuals with debt related issues in improving their personal financial condition. The company is unique in that its software systems have recently become a popular addition within the rapidly growing payday loan industry, which was recently reported to be $42 billion annually in a 2011 article in the Nashville Ledger. Notably, the company's financial systems are unique insofar that they actually, when applied correctly by the user, can lead to a payday loan customer not needing the very loan through which they were introduced to Ideal Financial Solutions. As of November 2011, Ideal Financial Solutions was providing its debt services to thousands of consumers daily in numerous verticals in addition to the payday loan industry and white label relationships. Additionally, the company is fully reporting on an American stock exchange (OTCBB), trades on average (November 2011) nearly 30,000 shares daily and has historically been one of the most heavily followed microcaps in the publicly traded microcap arena. For the third quarter of 2011, the company reported revenues in excess of $3.2 million with profits of 2.5 million, serving hundreds of thousands of customers in the period with its unique systems.
Contents
History
Ideal Financial Solution's fee-based, web-based personal financial management service for the U.S. market was created by entrepreneur Steve Sunyich in 1993 and has seen numerous revisions and modifications both in the delivery of its services as well as its marketing. Ideal originally only provided its services to the wealthy due to its original $10,000 dollar price tag, but has since created much more affordable price points for the growing mass market. The company was buoyed by the decline in the U.S. economy as more Americans found themselves in financial distress and thus altered their pricing and service platform to better identify and assist this growing market in using its proprietary financial systems to improve their personal financial condition. This resulted in a precipitous increase in revenue for Ideal Financial Solutions in 2009. Subsequently, the company became a heavily traded stock in the sub-penny, microcap sector and experienced tremendous increases in price per share (PPS) and Average Daily Volume, peaking at a split-adjusted price of $2.30 per share in 2009. Soon after in 2010, given substantial changes to the credit card processing industry on which many of Ideal's transactions were reliant, the company entered into a self-imposed restructuring of its business model during which it reported frequently to the market via press releases (available here.) In this period of time, the company altered both its marketing strategy and processing, becoming more "Business to Business" or "B2B" rather than its previous direct Business to Consumer" "B2C" model. The company also became increasingly less reliant on credit cards for its payments, a move it declared in press releases was a necessity due to perceived instability in the credit card processing arena and due to the company's core belief that consumers should avoid high interest rate credit cards. Ideal Financial Solutions, Inc. is based in Las Vegas, Nevada.
On March 8, 2012, Ideal Financial Solutions was approved to begin trading on the Over-the-Counter Bulletin Board.
Function
Ideal Financial Solutions's software system is built upon the premise that in most instances, individual's will not fully utilize 'self help' products and services without automation. Thus, the system assists enrolled users in automating their positive personal finance behaviors. Using the Ideal Financial Solutions system enrolled users can optimize how they pay credit cards, student loans, and mortgages to get out of debt in the shortest period of time by attacking the highest interest, non-asset building debt tactically and initially. Ideal Financial Solutions, Inc. uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Users also can access financial education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence.
The company provides a suite of online, subscription based software solutions for debt elimination, cash management, bill payment, and wealth creation. Ideal Financial Solutions, Inc. offers the CashFlow Management Tool, which has two components, including iDebtManager, a debt management and reduction software to organize a debt payment plan; and iBillManager that uses electronic debit transactions to automate various bill payments for customers. It also provides customer support and training services. The company primarily distributes its products and services through its website, direct mail compact discs, and through white label relationships.