Founded 2005 | Area served United Kingdom | |
Key people Andrew Latham (CEO)Ross Matthews (CMO)Tony Iacobucci (CTO)Suniel Makh (Brand Director)Neil Hardy (Product & Commercial Director)Claire Willoughby (Operations Director) Services Comparison shopping website | ||
icelolly.com, part of icelolly Marketing Limited, is a UK-based holiday price comparison website which enables users to search and compare over 85 million deals on package holidays from a selection of travel companies. The website compares deals for sun, city, ski and cruise holidays, and also has a UK holidays section.
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History
icelolly.com was launched in 2005 and by Adrian Watton and has grown substantially year on year. In 2013, the company underwent a management buyout backed by Palatine Private Equity for £17 million. Since then, icelolly.com has relocated their offices from Wyke, Bradford to Leeds city centre, West Yorkshire. Andrew Latham replaced outgoing CEO Dave Clayton on an interim basis in May 2014 and was converted to a permanent position in December of that year.
Awards
In Summer 2011, icelolly.com ran a "Perfect Package" ad which won the Travel Marketing Award for "Best Budget TV Advert".
icelolly.com has also been nominated for the "Best Comparison Site" at the Travolution Awards and "Best Travel Deals" at the British Travel Awards.
Advertising campaigns
In May 2014 icelolly.com carried out a one-day PR activity in London called "Hunks in Trunks". The stunt featured a group of male models in branded swimming trunks, and aimed to encourage the public to check out icelolly.com's "best packages".
In August 2015 icelolly.com launched a new advertising campaign under the strap line "Compare. Call. Save", the centre of which is a video advert featuring an ice cream van and a squirrel. The advert was first launched on YouTube before making its television debut on Boxing Day 2015.