Samiksha Jaiswal (Editor)

Ibotta

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Type
  
Private

Headquarters
  
Denver, Colorado

Founded
  
2011

Founder
  
Bryan Leach

Area served
  
United States

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Industry
  
Technology, Coupons, mobile applications

Key people
  
Bryan Leach (CEO), Luke Swanson, Kane McCord, Karsten Voermann, Tim Hannan, James H. Clark

Profiles

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Ibotta is a Denver, Colorado based mobile technology company that enables users with its smartphone app to earn cash back on in-store and mobile purchases with receipt and/or purchase verification.

Contents

It was founded by current CEO Bryan Leach, for which he was named by Ernst & Young as a regional Entrepreneur of the Year for 2015. Jim Clark is an investor and board member. As of 2016, Ibotta has received over $73 million in funding.

The company partners with brands and retailers to offer rebates and discounts on consumer packaged goods, retail purchases, and restaurant dining through a mobile app, similar to traditional coupons or rebates. Ibotta also has cash back and rebates on alcohol (wine, beer & spirits) that can be purchased at bars, restaurants, liquor, and grocery stores. Ibotta users must be of legal drinking age, even if the consumer has no intention of purchasing beer or wine, or if they patronize a business that does not sell such items.

The app is available on both iOS and Android devices and is available only in the United States as of October 2016. Ibotta claims to work at over 500,000 locations within the United States.

Personalizing content for users bryan leach ceo and founder of ibotta


Notable dates

  • Company incorporated October 31, 2011.
  • App launched to both the App Store and Google Play stores in 2012.
  • Dynamic Segmentation was launched in partnership with LiveRamp in May 2016.
  • In July 2016 Ibotta app announced it had paid users over $100 million through its rebates.
  • References

    Ibotta Wikipedia


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