Type TV weather forecasts Founder ITV Network Area served United Kingdom | Genre UK weather Headquarters London, England | |
Founded 13 February 1989 (1989-02-13) | ||
ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin. Jon Mitchell is the longest serving forecaster after 27 years with ITV Weather.
Contents
Overview
The national bulletin launched on 13 February 1989, and previously featured the longest sponsorship deal on UK terrestrial TV to date, Powergen (later renamed E.ON) being the sponsor from shortly after the launch until the end of 2007, when it was revealed that insurance firm esure/Sheilas' Wheels was to replace E.ON as the sponsor of ITV's national weather bulletins (except in Northern Ireland, where it was sponsored by Gocompare.com from January 2008 until December 2009). From January to July 2010, insurance comparison site Confused.com were the weather sponsor (except in central and northern Scotland, where it was sponsored by Specsavers. During August 2010, the weather was shown without a sponsor for the first time since mid-1989. The weather forecast was later sponsored by Topps Tiles from Autumn 2010 until December 2011, when The Co-operative Food took over. The ITV National Weather was without a sponsor between 1 January and 29 February 2012. The following day, UK vitamin and health supplement supplier Seven Seas began sponsoring the forecasts on ITV and UTV between 1 March 2012 and 30 April 2014. From 1 May until 2 November 2014, the National Weather sponsor on ITV and UTV was Vitabiotics. From 3 November 2014 to 1 February 2015, the National Weather on ITV and UTV was sponsored by Worcester Bosch Group. Glasses company Crizal UV were the sponsors from 2 February to 20 June 2015. Between 21 June 2015 and 3 July 2016, Green Flag became sponsors of the National Weather. On 4 July 2016, the National Weather on ITV and UTV is currently sponsored by SSE. On STV in Scotland, the sponsor is currently Fischer Future Heat.
Graphics
On 3 October 2016, new weather graphics were introduced. These new weather graphics are more easier to understand and better in-depth. These graphics are also used on Good Morning Britain in their weather updates as well as regional news.