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ISIS-chan (ISIS ちゃん, or アイシスちゃん, aishisuchan) is a fictional manga character which originated on the Japanese internet textboard 2channel and was created in 2015 after a series of incidents in which Japanese nationals were kidnapped and beheaded by ISIL. The character is portrayed as a moe-style girl.
Contents
Overview
ISIS-chan was originally conceived by users of 2channel as a response to the propaganda of the Islamic terrorism group ISIS (aka ISIL). The character is a moe anthropomorphism of ISIL and soon became a meme across some Japanese social media.
Their intentions were to flood the web with ISIS-chan's images to make the character rank highly in Google's search engine results (Google bomb). If things go well, they hoped that an Internet search for ISIS will come up with the moe character instead of militant propaganda sites. The campaign has become a part of the social media war that the US and the UK have already launched against ISIS.