Samiksha Jaiswal (Editor)

IROKO Partners

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Headquarters
  
Lagos, Nigeria

Founder
  
Jason Njoku

Type of business
  
Private

Founded
  
September 2010

Number of employees
  
110

IROKO Partners httpsi0wpcomwwwafricanbusinesscentralcomw

No. of locations
  
Lagos, London, New York.

Industry
  
Internet video and audio

Products
  
iROKOtv, iROKING, NollywoodLove, YorubaLove & iROKtv

Techloy interviews jason njoku of iroko partners at mwwa2012


iROKO Partners is an online media distribution company focused on the Nigerian Entertainment Industry. The company was established in September 2010 and is headquartered in Lagos, Nigeria with a branch in London, United Kingdom. The company is led by its co-founders Jason Njoku (CEO) and Bastian Gotter along with major investor Nazar Yasin. iROKO Partners offers a range of online media products including its movie streaming website named iROKOtv focused on Nollywood Film productions, and 'iROKING', a Nigerian music streaming platform. Other web brands are iROKtv, NollywoodLove and YorubaLove which operate on the YouTube video platform.

Contents

Iroko partners workspace film on break digit show


History

iROKO Partners was founded in 2010 in London, England by Jason Njoku and Bastian Gotter. The Idea was born out of the high and rapidly growing demand for Nollywood films. iROKO partners initially set out to rid both the internet and the industry from the vast amount of piracy which was crippling the industry; once established, the organization birthed Nollywoodlove and Yorubalove, which obtained a dominant share of local YouTube views in 2011. Just four months into his business, Njoku had bought the online rights to 500 movies from 100 different one-man production houses.

The company is globally the largest licensor and the leading distributor of Nollywood movies (both English and Yoruba) online. Tiger Global, a hedge fund run by an early investor in Facebook and Zynga, has invested $8 million into the company. iROKO Partners is now the fastest-growing internet company in Nigeria and is currently YouTube’s biggest African partner with distribution deals with Dailymotion, iTunes, Amazon and Vimeo.

iROKING

IROKING is a free Nigerian music streaming service offering streaming of selected music from a range of African labels and artists. Its website platform was launched in December 2011 by iROKO Partners. Music can be browsed by direct searches, artist, album and playlists.The system is currently accessible using Microsoft Windows and Mac OS X.

Mobile application

iROKING has also launched mobile applications for its music application on the iOS, Android, Windows and Symbian (Nokia) mobile handsets. The application allows access to thousand of the latest Nigerian tracks and stream songs over Wifi or 3G.

The iROKING mobile application's features include:

  • Favourite selected songs
  • Create playlists and share them via Twitter or Facebook
  • Integrated ‘offline’ functionality (users can listen to favourite tunes offline)
  • References

    IROKO Partners Wikipedia