Agency 72andSunny Running time 61 seconds | Language English Product Discovery Channel | |
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Client Discovery Communications Release date(s) April 9, 2008 (2008-04-09) (online) | ||
I Love the World, also known as I Love the Whole World, is an advertising campaign launched by Discovery Channel in 2008 in promotion of their new tagline: "The World is Just... Awesome". The song used in the ad is adapted from the melody of "Heart and Soul", featuring a chorus of "boom-de-yah-da, boom-de-yah-da".
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New model army i love the world
Cast and visuals with lyrics
The cast and visuals of the ads are numerous, as it features many hosts and famous scenes/locations from various Discovery Channel shows. There are also several alternate versions of the commercials where some visuals were replaced; the new visuals in those versions are indicated. There are currently two ads in the campaign, the first released in 2008 called "I Love the World", and the second released in November 2009 called "The World is Just Awesome".
Canadian long version
An alternate version was commissioned for CTVgm-based Discovery Channel, with clips representing series appearing exclusively on that network replacing generic clips and clips for shows exclusive to the American version.
Full credits
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