Suvarna Garge (Editor)

I Love Mama

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Chief editor
  
Ayako Yamashita

Frequency
  
Monthly

Publisher
  
Inforest

Categories
  
Fashion, Lifestyle

Circulation
  
200,000

First issue
  
September 2008

I Love Mama «stylized as "I LOVE mama"» was a gyaru fashion and lifestyle magazine published monthly in Japan by Inforest Publishing.

Contents

Originally named "Mama Nuts × Ageha", I Love Mama was established as a special edition of two gyaru magazines, the hostess-targeted Koakuma Ageha magazine and dark-skin obsessed Happie Nuts magazine.

I Love Mama was considered a unique magazine, as it was a magazine especially for "gyaru-mama" females [gyaru females who have children], consisting of the likes of housekeeping tips, parenting tips, and fashion tips.

Described as a "mega-hit" magazine, it has been the highest-selling gyaru-mama magazine ever since its launch in 2008.

There was some Western interest in the magazine, and it could be purchased from Amazon and eBay.

History

I Love Mama was first published in September 2008 under the name "Mama Nuts × Ageha" as a special co-edition of Koakuma Ageha and Happie Nuts, after these two magazines' special editorials for "gyaru-mama" audiences gained considerable popularity. Mama Nuts × Ageha was the first-ever magazine devoted solely to the gyaru-mama scene, and it became a smash-hit, with 150,000 copies sold during its first three days and an additional 30,000 copies sold. Mama Nuts × Ageha changed its name to "I Love Mama", becoming monthly in April 2009. Circulation reached 200,000 by October 2009.

Following the closure of Inforest Publishing I Love Mama ended publication in 2014.

Models

The most notable trait of the models appearing in I Love Mama is that most of them appear in the magazine with their children. The children in the magazine are called the "chibiko".

Exclusive models are officially called the "Love-mo". Irregularly-appearing models are officially called the "Love-mama".

References

I Love Mama Wikipedia