Industry Digital Advertising Founder Su Tong (CEO) Number of employees 2000 | Founded 1996 Headquarters Beijing, China | |
Services Digital media
Big data
Programmatic advertising
Mobile marketing
Search engine marketing
Search engine optimization
Content marketing/EPR
Digital film
Research and insights | ||
Hylink Digital Solutions is an independent digital full service agency in China. Headquartered in Beijing, it was founded in 1994 and has main offices in Shanghai, Guangzhou, and Shenzhen, as well as offices in South Korea and the United States.
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History
Hylink Digital Solutions was founded in 1994 by Su Tong, who evolved the company from traditional advertising—such as commercials for TV, newspapers and magazines—exclusively to full-service digital in 2004.
In 2012, Hylink worked with AdMob, a mobile advertising company acquired by Google, to promote the London Olympics by reselling digital ad space to clients such as BMW and SAIC-GM on mobile.
In 2013, Hylink introduced SAIC-GM to Taobao, China's largest online shopping mall. Together, they launched a Buick Regal campaign.
In 2015, Tencent, Baidu, Alibaba, and Sina, four of China's largest tech companies, invested in the planned initial public offering (IPO) of Hylink. Currently, Su owns 78.34 percent equities and some other stakes via the company's wholly owned subsidiary.
In 2014, it established an office in Seoul, South Korea, and in 2016, it created a U.S. office in Los Angeles, California.
Structure
Hylink Digital Solutions employs over 2,000 people, with most of its employees headquartered in Beijing. Hylink has acquired several technology companies to further its efforts in digital services.