Hyderabad Metro Rail Brand Ambassadors (HMR–BA) campaign is an initiative of the Corporate Communication department of L&T Metro Rail (Hyderabad) Limited (LTMRHL) to find flag bearers for Hyderabad Metro Rail. There will be a city-wide talent search where the brand ambassadors will be chosen based on the results of competitions.
Contents
Concept
The initiative will select citizens of Hyderabad who wish to be a brand ambassador, in the category of companies (private, public or others), institutions (schools and colleges) and individuals such as senior citizens and housewives. The search is a multiple rounds competition that tests the individual’s aptitude as an ambassador.
Functions of an ambassador
Brand ambassadors duties will include:
Ambassador qualities
Categories
The campaign is split across six categories, in two phases:
Phase 1:
Phase 2:
Launch
The campaign was launched on 8 January 2013 at a press conference attended by 200 press personnel and headed by V.B Gadgil, chief executive and managing director of LTMRHL, and Sanjay Kapoor, head of corporate communications.
V.B Gadgil said “Hyderabad Metro Rail Ambassadors campaign, conceptualised and promoted by LTMRHL is a unique initiative for the common man to avail the opportunity of becoming the Hyderabad Metro Rail – Brand Ambassador – A Celebrity”.
Reach
The advertising activities began after the press conference. The advertising campaigns are conducted through:
Partners
The Hyderabad Metro Rail Brand Ambassadors campaign is backed by: