Neha Patil (Editor)

Huggies

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Type
  
Public company

Website
  
Huggies

Owner
  
Kimberly-Clark

Huggies

Founded
  
1968 (1968) (test market) 1978; 39 years ago (1978) (introduced)

Products
  
Diapers, training pants, baby wipes

Huggies is the brand name of baby and toddler products marketed by Kimberly-Clark. Disposable diapers are what they are best known for. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand. Huggies has about 22% global market share.

Contents

Products

  • Little Snugglers Diapers, formerly Gentle Care and originally Supreme, are designed for newborn infants, and available in step sizes of Preemies, Newborn, 1, and 2.
  • Little Movers, formerly known as Natural Fit and Supreme, are designed for infants who have outgrown Little Snugglers size 2.
  • Snug & Dry Diapers, formerly known as Ultratrim, are marketed with the "LeakLock" feature, which is claimed to capture to help prevent leaks. Available in step sizes of 1 through 6.
  • Overnites Diapers are designed to absorb nighttime leaks, and available in step sizes of 3 through 6.
  • Pure & Natural Diapers were introduced in 2009, and marketed as an environmentally friendly alternative to traditional Huggies diapers. They are available in step sizes of Newborn, and 1 through 5.
  • Pull-Ups training pants for toddlers transitioning from diapers to underwear, and are available in three sizes, 2T-3T, 3T-4T, and 4T-5T.
  • Natural Care wipes available in Clutch 'N Clean, Designer Tubs, Soft Packs, Tubs, Refills, and Big Packs
  • Big Kid Flushable Wipes are known to clean better than toliet paper and are sewer safe and septic safe that is able to break up after flushing [2]
  • Gender specific diapers

    In Australia and certain other countries, Huggies diapers are typically marketed in gender-specific versions for boys and girls.

    Sponsorship's

    Huggies has teamed up with Disney to bring the people special offers, sweepstakes, merchandise and more!

    Products formerly sold under the Huggies brand

    This section is for products that are still being made, but are no longer sold under the Huggies brand.

  • GoodNites were marketed as absorbent underwear for older children and adolescents who wet the bed at night, and are available in sizes S/M and L/XL, they are now labeled simply as "GoodNites" rather associated with the other Huggies diapers.
  • Discontinued products

  • Huggies Clean Team was a line of children's bath products and wipes, now mostly discontinued. The flushable wipes that were formerly under the "Clean Team" brand are now sold under "Pull-Ups".
  • Introduced in 2004, Huggies Convertibles were discontinued due to leak problems.
  • References

    Huggies Wikipedia