Industry Food Key people Dick Hubbard, Founder Founder Dick Hubbard Number of employees 150 | Headquarters Auckland, New Zealand Website Hubbards Founded 1990 Type of business Private | |
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Products Fruitful Breakfast
Berry Berry Nice
Big Breakfast | ||
Hubbard Foods Ltd is a New Zealand manufacturer of breakfast cereals based in Auckland. It sells cereals under its Hubbards brand and private labels. Its founder is Dick Hubbard, who stepped down as CEO from 2004-2007 to serve as the mayor of Auckland. According to The Sunday Star-Times, in July 2010 Hubbards was "the number three player, behind Sanitarium and Kellogg's, in the so-called 'ready-to-eat' cereal market" in New Zealand. It employs around 150 staff.
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History
The company started in 1989 as Winner Foods, but after 2 years, the company founder decided to put the family name on the cereal boxes and to rename the company Hubbard Foods Ltd. In 2008, Hubbard considered selling the company, but decided to retain his ownership.
In 2010, in coordination with Vector Limited, Hubbards installed the largest commercial installation of thin-film solar PV panels in New Zealand on the roof of its South Auckland building.