| Digital download|
Warner Bros. Nashville
| September 26, 2016 (2016-09-26)|
2015, Ocean Waves Studios
"How Not To" is a song recorded by American country music duo Dan + Shay for their second studio album, Obsessed (2016). Written by Adam Hambrick, Paul DiGiovanni, and Kevin Bard, the song is one of only two tracks on the album not co-written by Dan and Shay. It was released to country radio September 26, 2016 through Warner Bros. Nashville as the album's second single.
How Not To Wikipedia
"How Not To" is a country music song written by Adam Hambrick, Paul DiGiovanni, and Kevin Bard and produced by Dan Smyers and Scott Hendricks. It is a midtempo ballad with melodic verses that build into a bigger chorus and is instrumented by piano and electric guitar. The song's hook is accentuated by a "melodic lift." The lyrics describe the difficulty of moving on after a breakup when the narrator's emotions keep drawing him back to that person.
In a review of Obsessed, Annie Reuter of Sounds Like Nashville wrote that "their ability to translate the emotion in a song they didn’t write like 'How Not To' is the sign of a true artist," and described the song as "poignant." The staff of country music blog Taste of Country praised the vocal performances on the song and called it a likely hit. "Dan + Shay aren't really breaking any new musical ground here," they write, "but wow, do they sound sweet not doing it."
"How Not To" was the most-added new single on country radio the week of its impact. The song debuted at number 59 on the Billboard Country Airplay chart dated October 15, 2016. It reached a peak position of 17 on the chart dated March 25, 2017. "How Not To" debuted at number 50 on the Hot Country Songs chart dated October 29, 2016. It reached a peak of 22 on the chart dated March 25, 2017.
An "instant grat" video accompanying the song was uploaded to the duo's official YouTube channel on May 20, 2016 in promotion of the song's then-upcoming parent album. It features a couple engaged in an interpretive dance that is meant to symbolize the break-up story told in the lyrics.
The official music video for the song was directed by Patrick Tracy and premiered January 16, 2017. Starring Katie Stevens and Pierson Fodé as recovering alcoholics Sophie and Noah, respectively, the video follows the pair as they succumb to self-destructive behaviour and fall in love on their journey back to sobriety. The video begins with an Alcoholics Anonymous meeting, where the pair first meet and bond. Most of the video is framed as a flashback, showing how their addiction got the best of each of them and began negatively affecting their day-to-day life. Towards the end, the video shows a one-year sober party for the couple, who celebrate their recovery with a gathering of friends, including Dan and Shay. According to Amanda Wicks of Radio.com, the clip "[looks] at how love can save lives;" critics also noted a more "serious" tone compared to the duo's previous videos and praised the video's storyline for imbuing "new meaning" into the lyrics beyond simple relationship drama.
The duo appeared on an episode of Jimmy Kimmel Live! on September 29, 2016 and performed the song.