Format Digital download Genre Pop-rap
EDM Label Pretty Mess Records | Recorded 2015–16 Length 3:17 | |
Released April 19, 2016 (2016-04-19) | ||
"How Many Fucks" (censored as "How Many F**ks") is a song recorded by American singer Erika Jayne for her upcoming second studio album. Released as the album's lead single, the song was first distributed digitally on April 19, 2016, accompanied by the simultaneous release of a music video. In the video, Jayne performed "seductive" dance moves and wore "risqué" costumes.
Contents
The song was written by Justin Tranter and Myah Marie, while Adam "Gage" Bruce solely produced the track. Musically, the single is a pop-rap and EDM track that discusses living carefree and without doubt. After its release, "How Many Fucks" received positive reviews from music critics, with some complimenting its "sexy" appeal. A music video was released the same day of the single release, and featured Jayne in several "risqué" outfits.
Background and composition
"How Many Fucks" was written by Justin Tranter and Myah Marie, while its production was handled by Adam "Gage" Bruce. As described by Jennifer Pearson of Daily Mail stated that the single would likely "lift her from relative obscurity" and joked that the lyrics "drop[ped] the F-bomb several times to answer that question," referring to the song's title.
Musically, "How Many Fucks" is a pop rap song with a heavy beat. A critic from josepvinaixa.com compared the single to Fergie's 2006 single "London Bridge", also stating it was influenced by K-pop music. Erica Russell from Pop Crush called it a "bouncy electro-pop/hip-hop track" that confirms Jayne's "philosophy" of "take nothing seriously".
Critical reception
After its release, "How Many Fucks" received generally favorable reviews from contemporary music critics. In a highly positive review, Julia Brucculieri of The Huffington Post praised both the track and its corresponding video for being catchy and sexy. Erika Harwood of MTV called it "perfect", while Jordan Miller of BreatheHeavy praised it for being "fire". Idolator's Mike Wass was more critical of the song, describing it as a "parody of her old material".
Music video
A music video for "How Many Fucks" was released on April 19, 2016 and directed by Mikey Minden. In the video, Jayne wears several "rather risqué" costumes, including a "money-print dress" and shimmery clothing to appear as a "golden goddess". According to E! Online, several of the dance moves performed are not safe for work. Evan Real of Us Weekly described the video as Jayne "show[ing] off her killer curves in a variety of skin-baring ensembles as she cavorts across mini-movie's several sets."
Synopsis
The video opens with Jayne exiting a Lamborghini into an empty warehouse along with two backup dancers. The song begins and the three begin to twerk and perform choreography. Various scenes show Jayne licking a lollipop in a pink room while wearing pink clothing, in addition to her wearing gold clothing in a gold room while caressing her jacket seductively. Other scenes include Jayne sitting atop her Ferrari and whipping her hair back and forth. According to Us Weekly, the scene where Jayne utters "Alligator, alligator dripping stones / 18 carat, 18 carat up in my bones" reportedly refers to her relationship with The Real Housewives of Beverly Hills's co-star, Lisa Vanderpump.