How I Braved Anu Aunty and Co Founded a Million Dollar Company

Synopsis

The book is a true story, set in Bangalore, about entrepreneurship and the importance of pursuing your dreams. Varun, the 20-something protagonist has entrepreneurial dreams but finds that not many people are very receptive of the idea. He is instead asked to follow the well-trodden Engineering-plus-MBA route that most people his age seem to have taken. This route is not something that Varun is very keen on following. Perhaps the biggest threat to Varun's entrepreneurial dreams is Anu Aunty, the lead character who thwarts his every move. But Varun is not one to be easily cowed. After a number of alcohol-induced conversations with his friend from school and later co-founder of Alma Mater, Rohn Malhotra, Varun decides to follow his heart and do something that he wants to do.

The book chronicles how the two of them decided to start a merchandising company called Alma Mater that creates customised clothing and accessories for the alumni of schools and colleges across India.

Anu Aunty is Varun's mother's best friend and plays the role of a middle-aged Indian mother to what she believes to be an over-achieving son. Much to Varun's mother's dismay, Anu Aunty repeatedly belittles Varun and mocks him for his apparently unambitious nature. Every step Varun and his friends take seems to be thwarted by Anu Aunty.

Reception

The Times of India wrote a favourable review where they stated "The book is as light hearted as they come, written in a boyish (almost bordering on childish) style that could appeal to some or prove to be a turn off for others. But the writer, young though he is, manages to hold the interest of his reader right through." The Tribune also praised the work and wrote "The book is a two hundred and forty nine- page pep talk for all wannabe entrepreneurs; offering useful advice. A message of hope, proving by personal example that it's possible to do what you want even without experience."