Publisher Om Publishers Country India | Pages 552 Page count 552 | |
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Honey! I Shrunk the World, is a global digital media handbook launched by Ignitee Digital Solutions Pvt Ltd. It was launched on 22 December 2009 at Crosswords, Mumbai.
Contents
- Section 1 Net Set Sow The basics
- Section 2 iConic Figures Global digital space statistics
- Section 3 Password Protected Top web apps websites blogs
- Section 4 CybeAge Times Industry level data
- Section 5 Appendices
- References
The book includes digital basics, internet and mobile statistics of countries, list of websites, trends and predictions, a news round up, case studies of brands who have won awards, tables and a glossary.
Section 1: Net Set Sow (The basics)
In this section, there is information about internet tools, a brief descriptor of each tool and how it can be used for marketing or advertising purposes. This section provides basic information about modes of digital advertising such as banners, eDMS, search engine optimization, search engine marketing, social media, online reputation management, websites, mobile marketing, and viral marketing.
Section 2: iConic Figures (Global digital space statistics)
This section concerns global statistics. The data is categorized and tabulated as follows:
Level 1: Concerns nine global regions: Africa, Asia, Caribbean, Central America, Europe, Middle East, North America, Oceanic, South America.
Level 2: Provides market statistics from within each of these regions.
Level 3: Is further documented into key markets (with statistics) that provide details on most viewed sites and net surfing behaviour of consumers.
The statistics concern four areas:
- Demographics – population, median age, literacy rate, sex ratios, languages and ethnic groups
- Economic data – GDP per capita, inflation, currency, export commodities and markets
- Internet data – Internet population, Internet penetration, broadband penetration, top sites by genre, and net surfing and searching patterns
- Mobile data – Mobile penetration, mobile population and key service providers
Section 3: Password Protected (Top web apps, websites, blogs)
The Third Sections covers the top 100 blogs, top 100 websites, top 100 web products and top 100 undiscovered websites. There are also digital trends and predictions in this section.
Section 4: CybeAge Times (Industry-level data)
CybeAge Times features every award-winning entry from Cannes, Clio, Webbys, Goa Fest, Digital Media Awards and Mobile Awards. It also contains digital measurement and regulatory bodies. The book has a checklist of Dos and Don'ts concerning the planning of digital activity for digital marketers.
Section 5: Appendices
The last section contains a glossary.