Industry Automotive Area served Worldwide Website APHonda.co.th Founded 1986 | Headquarters Samut Prakan, Thailand Products Motorcycle CEO Nobuhide Nagata (2014–) Parent organization Honda Motor Company | |
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A.P. Honda is generally known as Honda Motorcycle Thailand. Its headquarters are in Samut Prakan, Thailand. A.P. Honda plays a significant role as a center in distributing Honda motorcycles to Asian and European markets.
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A.P. Honda sponsors Thai riders to compete in Grand Prix motorcycle racing (WorldGP), particularly Moto2 class such as Ratthapark Wilairot, Thitipong Warokorn.
Thailand's motorcycle market
Thailand motorcycle sales surpassed two million bikes for the first time in 2011, hitting 2.01 million. Sales rose to 2.13 million units in 2012, the highest level ever, before dropping to two million in 2013. In 2014, the market fell by 15 percent to 1.7 million due to political turmoil and delayed payments for farmers under the rice-pledging scheme. Thailand's motorcycle sales in 2015 totalled 1.68 million bikes, down one percent from 2014. In the first four months of 2016, 559,915 motorcycles were sold, down 3.8 percent on the same period in 2015.