Kalpana Kalpana (Editor)

Hitwise

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Type
  
Product

Owner
  
Connexity

Number of employees
  
255 (2010)

Parent organization
  
Experian PLC

Industry
  
Marketing

Founded
  
1997

Acquisition date
  
April 19, 2007

Hitwise httpsloginushitwisecomstaticcoreassetshi

Website
  
http://www.connexity.com

Headquarters
  
New York City, New York, United States

Motto
  
Digital Marketing Insights

Experian hitwise search marketing


Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices. The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website market share. Hitwise helps companies optimize marketing efforts and improve the effectiveness of search, display, affiliate, mobile, email and social-media marketing campaigns.

Contents

In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19 April 2007.

In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined worth $47 Million on 14 December 2015.

Experian hitwise audience segmentation


History

  • 1997 – Hitwise is founded in Melbourne by Adrian Giles and Andrew Barlow. Adrian Giles acted as Managing Director from 1997 to 2000. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000.
  • 2000 – The "competitive intelligence" service launches. This service allows subscription access to Hitwise’s reports.
  • 2001 – Hitwise launches in New Zealand, Hong Kong, United Kingdom and Singapore.
  • 2002 – Hitwise is ranked 5th in the Deloitte Fast 50 in Australia.
  • 2003 – Hitwise launches in the United States.
  • 2004 – Hitwise is ranked 6th fastest in the Deloitte Fast 50.
  • 2006 – Hitwise purchases HitDynamics a bid management and web analytics platform.
  • 2007 – Hitwise is acquired by Experian.
  • 2008 - Hitwise is ranked #37 on the Honomichl Top 50 list of US Market Research Firms.
  • 2009 - Hitwise launches in Canada and Brazil.
  • 2010 - Hitwise launches in France.
  • 2010 - Hitwise launches in India.
  • 2015 - Hitwise is acquired by Connexity

    • Awards

  • 2003: Australian Entrepreneur of the Year Awards Finalist – Adrian Giles (founder)
  • 2004: UK Revolution Awards – Winner Most Innovative UK Digital Business
  • 2002–2006: Deloitte Fast 50

    • References

    Hitwise Wikipedia
    (Text) CC BY-SA