| Cosmetics and health products|
Hi-Beau International Pte Ltd is a Singapore-based company that specializes in health supplements and cosmetics. The company sells its products through pharmacy chains and selected medical halls in Singapore and Malaysia. It currently carries three brand lines: Avalon for health and beauty products, Energins for energy boosting products, and ChocoMarvel for menstrual care.
Hi-Beau International Wikipedia
Hi-Beau was founded in 2004 by Mike Zhang and his partner Doris Du. The success of their first product, Avalon Aloe Multiple Detox led to the development of seven more products. In 2009, Hi-Beau expanded into the Taiwanese and Malaysian markets.
Hi-Beau works closely with institutions from Singapore, Japan, and China to develop products.
Hi-Beau's business model is based on business-to-business. Retail pharmacy chains, departmental stores, and medical halls are its key distribution channels.