| Los Angeles|| 2003 - present|
| Photographer, Film Director|
Snapshot aesthetic, documentary, natural beauty
Henrik Purienne (1977, Worcester, South Africa) is a South African photographer, film director, and founder of international fashion publication, Mirage Magazine. He is based in Cape Town.
Henrik Purienne Wikipedia
Purienne began his career making documentary films influenced by the realist aesthetic of filmmakers such as Eric Rohmer and John Cassavetes. His subjects are predominantly natural looking girls often set against beach- or poolside situations.
His photography has a documentary aesthetic and little distinction is made between his personal and commercial work.
Purienne has created advertising campaigns in his signature style for brands such as American Apparel, Maison Kitsuné, and Costume National, often featuring contemporary 'it girls' such as Sky Ferreira, or Emily Ratajkowski.
Purienne has done work for magazines such as Vogue, Lui, Russh,Grazia, and Marie Claire.
In 2009 he launched the international fashion and culture publication Mirage Magazine.2012 - D&AD Yellow Pencil, 'Professional Awards' category, for commercial film / campaign directed by Purienne, titled 'MK is...', for South African music television channel MK
2013 - Create Studios, Brighton & Hove, England