Heineken Music Festival

In the early to mid-1990s the Heineken Brewery sponsored a number of free live music festivals each year in the United Kingdom. Taking place in venues such as Avenham Park in Preston and Roundhay Park in Leeds, the Heineken Music Festival featured Britpop acts such as Oasis, Pulp, Manic Street Preachers, Blur, Inspiral Carpets, The Boo Radleys and Catatonia. Also long-established bands including The Stranglers, Jools Holland, The Pogues, Saw Doctors, Tom Robinson Band and Mike + The Mechanics. In total there were thirty events over six years, all of four days duration. The last event was in Leeds in July 1995, which attracted 110,000 fans on the Saturday, and 300,000 over four days after which Heineken withdrew their sponsorship. Various events still continue under different names.