Type Private Website www.heartlandrvs.com Founded 2003 | Industry Recreational Vehicles Headquarters Elkhart Parent organization Thor Industries | |
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Key people Chris Hermon, President Subsidiaries Cruiser RV, LLC, DRV, Inc., Breckenridge | ||
Heartland RVs is a manufacturer of recreational vehicles located in Elkhart, Indiana.
Contents
- Company history
- Annual sales in United States units registered
- Heartland Owners Club
- Heartland Owners Forum
- References
On March 17, 2010 it produced its 12,000th RV off the Bighorn assembly line.
Company history
Heartland RV was founded in December 2003 by a group of RV industry veterans led by Brian Brady, formerly President and CEO of Damon Corp. The company started production in March 2004 with a 5th wheel under the Landmark brand name which was introduced in December 2004 at the Louisville Show. Landmark was introduced with industry first features such as a Universal Docking Center (UDC), Texas-sized unobstructed pass through storage, and a patent pending front cap design for an 88 degree turn with a short box truck. The first Landmark floorplan was the Golden Gate model (a 36’ 3-slide unit).
The founding partners that joined Brady were Tim Hoffman, VP of Sales; Douglas Lantz, VP Administration; John Rhymer, VP of Engineering; Scott Tuttle, VP of Marketing and Dealer Services.
As of 2010 Heartland has 1100 employees, and 11 facilities supporting customer service, subassembly, and full unit manufacturing. Total manufacturing capacity is 600,000 square feet (56,000 m2). Presently, Heartland produces 20,000 units a year and is the 3rd largest 5th wheel manufacturer and 5th largest travel trailer manufacturer in the United States.
Catterton Partners, a Connecticut-based private equity firm that focuses on consumer business, made an equity investment in Heartland in February 2007.
On February 2, 2010 Heartland RV acquired the remaining active trademarks of the towable brands of Fleetwood Enterprises, Inc. Fleetwood has some of the most recognized and iconic brands in the industry. The brand names include Prowler, Terry, Mallard, Pioneer, and Wilderness.
On September 17, 2010, Thor Industries, Inc. (THO) acquired Heartland Recreational Vehicles, LLC.
On May 29, 2012, Chris Hermon became the President of Heartland RV, replacing retired founding President, Brian Brady.
Annual sales in United States (units registered)
Source: statisticalsurveys.com; reports are subscription based.
Heartland Owners Club
In November 2008, Heartland RVs formally launched an RV Lifestyle owners club called the "Heartland Owners Club". The club covers North America and has 24 chapters. The club is managed fully online. The club is currently headquartered in Elkhart, Indiana.
Heartland Owners Forum
In October 2004, as brand enthusiasts, two Chicago-area Heartland RV product owners created an online community called the "Heartland Owners Forum". The forum listed 7,659 total members and over 117K posts as of April 12, 2010. The forum is now owned and operated by HEARTLAND RVs. Day-to-day management is done by volunteer moderators and is overseen by a system administrator.