Harlow Sculpture Town, is a rebranding exercise for the town of Harlow in the English county of Essex.
On 26 March 2009 Harlow Council voted to approve a proposal made by Harlow Art Trust to rebrand Harlow Town as 'Harlow Sculpture Town'. The new title will be used on council and other tourist publications from the Summer of 2009 onwards, and aims to emulate the former name of Harlow (Harlow New Town), whilst also promoting the large collection of public sculpture housed in the town. This collection includes work by major international sculptors such as Auguste Rodin, Henry Moore, Elizabeth Frink and Barbara Hepworth, amongst others.
In rebranding the town the aim of Harlow Art Trust is to associate Harlow with the name Sculpture Town as readily as the town of Hay-on-Wye is known as Booktown.[1]